Melting Pot Restaurants Inc., The Franchise News

TAMPA, Fla. - (BUSINESS WIRE) - The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, combines a memorable fondue dining experience with an intimate atmosphere to melt mom’s heart this Mother’s Day.
“At The Melting Pot, we provide a unique and interactive dining experience that has a way of truly making a mom feel special on Mother’s Day,” said Mike Lester, president of The Melting Pot Restaurants, Inc. “It’s the Fondue Effect. Fondue can transform a typical Mother’s Day celebration into one a mom will always remember.”
Lasting approximately two hours, the leisurely-paced fondue dining experience allows for plenty of quality family bonding time during four courses – cheese fondue, salad, entrée and decadent chocolate dessert fondue...

Fondue franchise partners with Gluten Intolerance Group for annual Chef to Plate Campaign
TAMPA, Fla.--(BUSINESS WIRE)--In recognition of Celiac Awareness Month in May, The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, is partnering with the Gluten Intolerance Group (GIG) for the annual Chef to Plate Gluten-Free Awareness Campaign.
“The Melting Pot teamed up with GIG in 2010 to launch our gluten-free menu for guests with gluten sensitivity and we plan to continue to support gluten-free awareness through Chef to Plate.”
“The Chef to Plate Campaign aims to raise awareness about gluten intolerance through gluten-free dining during the month of May,” said Sandy D’Elosua, national director of communications for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc...

Largest Fondue Franchise in the World Rewards New Club Fondue Sign-ups with 24-Hour Drive
TAMPA, Fla.--(BUSINESS WIRE)--The Melting Pot fondue restaurant franchise (http://www.meltingpot.com) is offering free cheese fondue (no purchase necessary) to the first 25,000 people who sign up for Club Fondue TODAY only (from April 11 at 4 a.m. EDT to April 12 at 3:59 a.m. EDT) in celebration of National Cheese Fondue Day (http://www.nationalcheesefondueday.com).
“We are known for our cheese fondues and just want to share that decadence with America as we leverage a nationally recognized day (April 11) to grow our email program’s database, introduce our brand to new guests and share the unique dining experience we offer."
“We are known for our cheese fondues and just want to share that decadence with America as we leverage a nationally recognized day (April 11) to grow our email program’s database, introduce our brand to new guests and share the unique dining experience we offer,” said Cindy Haynes, senior vice president of marketing for Front Burner Brands (restaurant management company for The Melting Pot)...

TAMPA, Fla., Feb. 28, 2012 /PRNewswire/ -- The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, announces plans to bring its unique fondue dining experience to the Kingdom of Saudi Arabia through a five-unit franchise development agreement with Dr. Mazen Almugbel of Albabteen United Foods Company, LLC.
"With its long history of success and unique fondue dining experience, The Melting Pot will elevate the standards of American casual dining in Saudi Arabia," said Dr. Almugbel. "I'm proud to partner with The Melting Pot to bring five locations to Saudi Arabia."
As part of the five-unit deal, the first Melting Pot location in the Middle East is slated to open in Riyadh in late 2012...

The Restaurant Group’s Community Outreach Program Supports Tri-State Charities and Special Interest Groups
Darien, CT, Westwood, NJ and White Plains, NY (PRWEB) February 24, 2012 - To help local charitable organizations and special interest groups raise much needed money and increase awareness for their causes, The Melting Pot fondue restaurants of Darien, Conn., Westwood, N.J. and White Plains, N.Y. will host a number of Fondue-raisers in 2012. Unlike the traditional big ticket benefit galas, Fondue-raisers are a cost-effective way to fundraise since the menu is reasonably priced and guests are able to enjoy a beautiful ambiance with tasty fondue cuisine.
“We sincerely enjoy giving back to the community and our guests share the same sentiment,” said Will Layfield, Owner of The Melting Pot restaurants of Darien, Conn...

TAMPA, Fla., Jan. 24, 2012 /PRNewswire/ -- The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, combines an intimate atmosphere, secluded tables, a unique fondue dining experience and a Cupid's Fondue Forks Facebook promotion to spark romance for couples this Valentine's Day.
"There's just something about the fondue dining experience that invites romance," said Cindy Haynes, senior vice president marketing for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. "We're taking romance a step further this Valentine's Day by sharing the love on Facebook through our Cupid's Fondue Forks Facebook application that gives fondue fans a chance to win dinner for two at The Melting Pot with their special someone...

TAMPA, Fla., Dec. 21, 2011 /PRNewswire/ -- The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, has welcomed its two millionth member into its Club Fondue email marketing program.
"This is a significant milestone for our brand and the success of Club Fondue demonstrates that email marketing is still a viable tool," said Cindy Haynes, senior vice president marketing for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. "Club Fondue has helped us build guest loyalty and allowed each of our franchise owners to communicate local specials and events and provide rewards to their fondue fan base."
Club Fondue offers special fondue features including wine events, food tastings, special events and advanced holiday reservation privileges...

TAMPA, Fla., Dec. 13, 2011 /PRNewswire/ -- The Melting Pot Restaurants, Inc., (http://www.meltingpot.com), the premier fondue restaurant franchise, introduces Signature Chocolate-Covered Strawberries as a new retail offering in time for the holiday gift-giving season.
"We already serve strawberries during the dessert course, so it is a natural fit for us to sell these beautiful, decadent creations for guests to take home and enjoy or give as gifts," said Mike Lester, president of The Melting Pot Restaurants, Inc. "A unique and delicious holiday gift idea, our hand-dipped Signature Chocolate-Covered Strawberries are available at Melting Pot locations in the U.S. and Canada."
Available in boxes of three and six, The Melting Pot's Signature Chocolate-Covered Strawberries can be purchased as a retail item at Melting Pot locations in the U...

TAMPA, Fla., Oct. 10, 2011 /PRNewswire/ -- The Melting Pot Restaurants, Inc. (http://www.meltingpot.com), the premier fondue restaurant franchise, is taking fondue fans on a flavorful, patriotic road trip with a new Big Night Out America limited-time feature four-course menu that began rolling out system-wide on Oct. 10 and will be available in all locations by Oct. 21.
"With the Big Night Out America, I set out to take guests on a culinary journey through some of America's most distinctly flavorful regions," said Shane Schaibly, corporate chef of Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. "The menu infuses authentic American flavors into fondue for a dining experience inspired by the melting pot that is America...

New Site Decreases Website Bounce Rate by 30 Percent
TAMPA, Fla., Sept. 22, 2011 /PRNewswire/ -- The Melting Pot Restaurants, Inc., a fondue restaurant franchise, has unveiled a fully redesigned website, http://www.meltingpot.com, resulting in a 30 percent decrease in the website's bounce rate since August 2010.
"To build a foundation for this redesign, we polled consumers, all Melting Pot franchisees and our Restaurant Support Center staff to identify areas for site improvement, in addition to consulting our interactive marketing agency, Bayshore Solutions, to incorporate industry trends," said Rod James, national director of marketing and creative services for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc...

Raleigh Fondue Restaurant Receives Honorable Mention in 2011 Best of the Triangle Awards Raleigh, NC, June 24, 2011 --(PR.com)-- Mark Conway, owner of The Melting Pot of Raleigh (http://www.meltingpot.com), part of North America's premier fondue restaurant franchise, has been named a finalist for Best Romantic Restaurant in Wake County in Independent Weekly's 2011 Best of the Triangle Awards, an annual readers' poll. Located at 3100 Wake Forest Road, The Melting Pot of Raleigh's unique and intimate dining experience, coupled with the restaurant's ability to specially adjust to the customer's favorite dishes, has defined the fondue experience and established the restaurant as the premier fondue dining option in the Triangle. To view The Melting Pot of Raleigh's menu, visit http://bit...

IFX Allows for Better Franchisee Interaction and Increased Communication between 142 Restaurants and Corporate May 02, 2011 // Franchising.com // SAN DIEGO, CA – IFX Online's Online Franchise Management Solutions were recently begun use by The Melting Pot Restaurants (www.meltingpot.com), a fondue franchise, to allow for better communication, collaboration and secure document delivery between the franchisor and franchisees. The Melting Pot has begun use of IFX's Intranet/Extranet Support System, contact management system, online training module and new Video Upload Module.

"We are thrilled to partner with The Melting Pot Restaurants and help them see the result of effective communication," says Dan Martin, IFX CEO. "The Melting Pot is already a thriving business and we believe IFX will be an integral part of its continued growth and success...

Raleigh Fondue Restaurant Will Celebrate with Club Fondue Member Special Raleigh, NC, April 29, 2011 --(PR.com)-- The Melting Pot of Raleigh (http://www.meltingpot.com/location.aspx?q=100), part of North America's premier fondue restaurant franchise, has announced that it will host a Cinco De Mayo Girls Night Out on Thursday, May 5 for Club Fondue members only. Three courses of Latin American-inspired fondue and adult beverages will be offered for $29 per person, not including 18 percent gratuity and tax charges. Clue Fondue members will receive invitations and a password to make reservations by email.

Quotes: "Our Cinco De Mayo Girls Night Out presents excellent fondue at an amazing price," said The Melting Pot of Raleigh owner Mark Conway...

Fondue franchise helps raise gluten intolerance awareness TAMPA, Fla., April 27, 2011 /PRNewswire/ -- In recognition of Celiac Awareness Month in May, The Melting Pot fondue restaurants (http://www.meltingpot.com) are helping to raise awareness about gluten intolerance with its second annual Chef to Plate program in a partnership with the Gluten Intolerance Group (GIG).

"The Chef to Plate program aims to educate the public about how so many people are affected by gluten intolerance," said Sandy D'Elosua, national director of communications for The Melting Pot Restaurants. "We teamed up with GIG last year to launch our gluten-free menu for guests with this sensitivity and plan to continue raising awareness about celiac disease in support of the millions impacted...

Raleigh Fondue Restaurant Prom Package Available Throughout April and May Raleigh, NC, April 24, 2011 --(PR.com)-- The Melting Pot of Raleigh (http://www.meltingpot.com/raleigh), a fondue restaurant located at 3800 Wake Forest Road, has announced that it will offer an all-inclusive prom package that includes a three course fondue dinner and a prom photo keepsake for each prom attendee. Soft drinks, tax and tip are included in the $80 couples package. The offer will be available throughout April and May. For more information, call (919) 878-0477.

Quotes: "Our prom package is an affordable way for prom attendees to have a pre-prom fondue dinner with everything included," said The Melting Pot of Raleigh owner Mark Conway. "Fondue dinners are designed to be fun and interactive, and are a great option for our guests on their prom nights...

Raleigh Fondue Restaurant to Offer Four Course Fondue April 21 Raleigh, NC, April 16, 2011 --(PR.com)-- The Melting Pot of Raleigh (http://www.meltingpot.com/raleigh), a fondue restaurant located at 3800 Wake Forest Road, has announced that it will host a Teacher Appreciation Night on Thursday, April 21 from 5 p.m. until close. A four course fondue feast will be offered to teachers for $29 per person, plus tax and 18 percent gratuity. The restaurant will feature a mixed drink special for $5 and 20 percent off bottles of wine.

The four course menu includes a choice of any cheese fondue; the entree includes teriyaki marinated sirloin, white shrimp, mole-marinated chicken, filet mignon and fire-roasted corn salsa ravioli. For dessert, guests may select any chocolate fondue from the dessert menu...

TAMPA, Fla., April 5, 2011 /PRNewswire/ -- The Melting Pot Restaurants, a fondue franchise (http://www.meltingpot.com), is spicing things up with a new Latin America Big Night Out feature menu (offered for a limited time) that began rolling out system-wide March 28 and will be in all locations by April 8.

"The opportunity to explore spices from this region of the world was an exciting and challenging undertaking," said Chef Shane Schaibly, director of food and beverage for The Melting Pot. "I really wanted to figure out a way to incorporate these spices and flavors into fondue for our guests to experience while honoring the origin of these dishes, and I think the Latin America menu accomplished this feat."

A fondue version of the classic Mexican dish, the first course, "Queso Fundido," combines Fontina, Gruyere and Gran Queso cheeses with crumbled Chorizo sausage, fresh lime juice and fresh jalapenos...

Fondue Restaurant Will Celebrate with Girls Night Out Specials Raleigh, NC, March 17, 2011 --(PR.com)-- The Melting Pot (http://www.meltingpot.com/location.aspx?q=100), part of North America's premier fondue restaurant franchise, has announced that it will host a St. Patrick's Day Girls Night Out on Thursday, March 17. It will celebrate with a three-course fondue dinner including cheese fondue, a petite entrée and chocolate fondue for $29 per person, and $5 specialty drinks and other adult beverages. Guests who wear green will be entered into a raffle for door prizes. Reservations are required. For more information, visit http://bit.ly/gmM95q. To make reservations, call (919) 878-0477. Quotes: "We are excited to host our St. Patrick's Day Event," said The Melting Pot of Raleigh owner Mark Conway...

Fondue franchise requires no purchase necessary during four-day event TAMPA, Fla., March 2, 2011 /PRNewswire/ -- The Melting Pot fondue restaurants (http://www.meltingpot.com) are offering free cheese fondue to guests April 11-14 in celebration of National Cheese Fondue Day (http://www.411iscoming.com).

"We are leveraging a nationally recognized day (April 11) to introduce our brand to new guests, show our appreciation to returning guests and share the unique dining experience we offer," said Cindy Haynes, senior vice president of marketing for Front Burner Brands (restaurant management company that houses The Melting Pot).

The cheese fondue course (serves two people) is valued around $14 per selection (prices vary per location)...

TAMPA, Fla. --(BUSINESS WIRE)-- The Melting Pot Restaurants (http://www.meltingpot.com) join St. Jude Children's Research Hospital (http://www.stjude.org) in the seventh annual Thanks and Giving campaign (http://www.meltingpot.com/fondueforthekids) from Nov. 1 – Dec. 4, to "give thanks for the healthy kids in your life, and give to those who are not" by donating to cancer research.

"The Melting Pot of Atlantic City was the No. 1 fundraiser during the Thanks and Giving campaign for St. Jude out of all The Melting Pot Restaurants in 2009, and I'm proud to be leading The Melting Pot's efforts for the 2010 program to break all previous records as we strive to help our partner find cures for cancer," said Charlie Haney, co-chair of The Melting Pot's Thanks and Giving campaign and owner of The Melting Pot of Atlantic City...