PUT YOUR TRUST IN THE MIDAS TOUCH
Midas is proud to be one of North America's
original franchise opportunities - and one of its best.
Consider the opportunity -
A world famous brand and one of the most recognized names in auto repair and maintenance. To many consumers in North America, you are a trusted household name the day you open your doors for business. The Midas brand name is an important competitive advantage for you as you establish your business.
As a Midas franchisee you can experience the best of both worlds: the support of an experienced franchise organization combined with satisfaction of operating your very own auto service business.
What does it mean to be a Midas franchise operator?
Midas is a leader in more than products and services. Building consumer trust is at the heart of our brand. Midas and our franchisees work every day to earn that trust by providing expertise, responsiveness and the best value to every customer, every time.
Leverage your experience and our proven operating system to build a lasting business partnership between you, Midas and your community.
As a Midas franchisee you will:
- Enjoy the challenge of growing your own business
- Oversee your business with full P&L responsibilities
- Optimize the shop operation for expected service demand
- Select, hire and train your very own top notch staff
- Represent Midas in your community through business associations, sponsorships and local charity outreach activities
- Engage with your customers through the Midas CRM system to promote offers and provide service reminders
- Strive to become the 'shop' your customers' think of first when they think of servicing their vehicles
COMPETITIVE ADVANTAGES
- Select Lifetime Warranty Products
- Industry Leader in three core categories: Exhaust, Brakes, Shocks & Struts
- Strategic alliances for parts distribution to North American Midas locations
- R.O. Writer™ Shop Management System
- A large franchisee network in both the United States and Canada
- North America-wide retail programs like tires and Fleet account management
Our Brand and Our Legacy
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97% 'Midas' brand name recognition
- Over 50 years of industry leadership
- Globally recognized brand with 2,300 shops worldwide
- A leader in the auto service industry and ranked #61 overall by Entrepreneur Magazine's Franchise 500
- Active member of the Motorist Assurance Program (MAP) supporting adherence to service standards for automotive repair businesses
- A track record of adapting and adjusting to new consumer demands with new programs and retail services
- An ongoing commitment to deliver quality service and to satisfy our customers
Giving Back to Your Community
National partnerships such as the Midas Make-A-Wish campaign create opportunities for local franchisees to be visible in their communities.
By promoting charitable organizations locally, we create good will and inspire customers to support the cause. As leaders in their local communities, Midas franchisees can communicate their commitment and involvement in local communities and neighborhoods by supporting kids' sports programs, high school athletics, school bands, charity golf tournaments and more.
50 YEARS OF MIDAS KNOW-HOW ON YOUR SIDE
Midas has been building an excellent reputation in the automotive service and repair industry for more than five decades. We want to help you succeed; before you open and as you continue to operate your shop you will have access to Midas support and resources.
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Business Management System for Your Shop
Your shop management system is an integral part of the success of your business. With an effective shop management system you will have access to powerful tools to help manage such varied business facets as:
- Fast, Professional, Accurate Invoicing and Estimating
- Inventory Management and Control
- Parts and Labor Guide Interfaces
- Appointment, Resource and Bay Management Scheduling
- And much more...
New Franchisee Orientation
At the Midas Training Centre in our corporate office, you will receive an introduction to the Midas retail platform, gain an understanding of our competitive advantages and learn the skills necessary to become our customers' choice for automotive service. |
Within this primarily classroom setting, our team of professionals will provide training for various aspects of being a Midas franchisee: supervising day-today operations, solving typical business problems, implementing Midas policies and leading a highly motivated, customer focused team.
Ongoing Training and Training Resources
Midas continues to offer useful courses for you and your staff. Instructional resources covering a wide range of subjects are available in a variety of media such as workbooks, manuals, videos, CD-ROMs, classroom, and web-based training.
As a Midas franchisee, you can count on our training staff to assist you with the planning, coordination and delivery of all forms of training.
Operational Support
Field support is a network of Franchise Business Managers and Shop Operations Managers throughout North America who act as a liaison with Midas corporate. This team of operations consultants offers general business guidance while working with you to help you grow your Midas business.
Development Support
Franchise and Real Estate staff works with franchise owners to identify expansion opportunities and provide guidance during the site selection process. Construction and Project Managers provide shop design guidance and prototypical floor plans.
- Site selection assistance
- Shop design guidance and floor plans
- Equipment-ordering assistance
Optimizing Your Business
- Educational opportunities are available through newsletters, e-mails, voicemails and regional seminars
- At regional meetings, the Midas Operations team reviews the latest programs and opportunities to help improve retail performance
- Focus on the Caller: telephone mystery callers monitor your staff's telephone customer service
- Intranet Portal provides access to reports, bulletins, shop and account data, as well as a wealth of resources for your business
- Share experiences and best practices with other franchisees through the IMDA (International Midas Dealers Association)
- Ongoing representation in national automotive-aftermarket industry associations and consumer advocacy agencies to promote and support shop-level efforts toward customer satisfaction and shop profitability
Marketing Your Business
The corporate marketing team works with many forms of media to implement national branding strategies. From print and radio to internet marketing and database driven CRM, our team of marketing professionals is there to promote Midas as the #1 choice for automotive service. At the local level, a regional marketing team works with franchisees to plan and place ads, schedule direct mail or work with local media outlets, like radio stations to help raise community awareness of your business and drive traffic to your shop.
We help you market your business
- You'll review advertising strategies and campaigns at marketing meetings
- Your Midas shop will have its own web site
- CRM /Customer Relations Management tools help you market directly to your customers -
- Local Marketing assistance thru agency resources
HOW TO BECOME A MIDAS FRANCHISEE
To be a Midas franchisee is to be a part of something unique. We welcome the opportunity to show you how the Midas franchise program can help you achieve your own personal objectives.
Entering the Midas Franchise Program
There are several ways to enter into the Midas franchise program. Once we have worked together to determine if Midas is a good fit for your personal and professional goals, we'll discuss the various opportunities in your geographic area of interest. These opportunities may include the development of a new shop, purchase of an existing shop, conversion of your existing car-car business or the purchase of a company owned Midas location. In select markets, you can be in business within 90 days.
Financial Investment
Investment levels vary with the opportunity; for example, new shop development, the purchase of an existing franchisee or corporate operated shop or the conversion of an existing independent shop. We will discuss the range available in your preferred area and provide you with additional details through our Franchise Disclosure Document.
How Can I Qualify?
It is a combination of financial capacity, creditworthiness and experience that will allow us to begin discussions with you. Knowing more about you and your situation will help us qualify you for our program. We invite you to start the Franchise Qualification Process by submitting a Request for Information. You will receive a response from Midas about how you can Get Started!
