Moe's Southwest Grill Franchise News

At Moe's Cinco de Mayo Is a Family-Friendly Celebration Filled With Fun and Freebies
ATLANTA, GA--(Marketwire - Apr 25, 2012) - Moe's Southwest Grill, the fast-casual restaurant franchise best known for its fresh, create-to-order burritos and signature "Welcome to Moe's" greeting, is celebrating Cinco de Mayo, or as the folks at Moe's would say, Cinco de Moe's, in true Moe's style: fun, laid-back and family-friendly.
While each location is hosting its own unique celebration including a variety of different specials and discounts, every participating location nationwide is offering the first 100 guests in line at 11 a.m. on May 5 a free limited edition 2012 Cinco de Moe's t-shirt.
"This Cinco de Mayo marks our seventh annual Cinco de Moe's celebration making it easily the longest running promotion in the brand's history," says Paul Macaluso, vice present of marketing for Moe's Southwest Grill...

Three Successful Moe’s Franchise Partners Team Up to ‘Welcome Moe’s’ in D.C.
April 16, 2012 // Franchising.com // Washington, DC – Moe’s Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare and distinct brand culture, has signed a deal that will bring an additional 25 restaurants to the Washington D.C. Metro area over the next six years.
Leading the growth will be three existing Moe’s franchise partners – Brad Chasteen, Steve Taylor and Frank Maresca – who will oversee the surge of Moe’s locations in Washington under the trio’s newly formed entity, Guac N’ Roll. Chasteen currently owns 19 Moe’s in Northeast Florida, Taylor owns 9 Moe’s throughout Georgia, North Carolina and South Carolina...

Fast-Casual Mexican Concept Helping to Find Cure for Type 1 Diabetes
March 01, 2012 // Franchising.com // Atlanta, GA – As part of an ongoing commitment to their charitable partner, Moe’s Southwest Grill, the fast-casual Mexican restaurant known for their southwest fare and engaging atmosphere, recently donated $100,000 to JDRF, whose mission is to find a cure for type 1 diabetes (T1D) and its complications through the support of research.
Over the past year, Moe's Southwest Grill has partnered with JDRF to raise money on both a national and local level through franchise partner participation. As the leading charitable funder and advocate of T1D research worldwide, JDRF has awarded more than $1.6 billion to diabetes research since its founding in 1970, and is dedicated to curing, treating and preventing the disease and its complications...

Fast-Casual Concept Signs Agreement, First Location Set for Moscow
February 21, 2012 // Franchising.com // Atlanta, GA  – Moe’s Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare and distinct brand culture, has signed a substantial international deal that will bring its restaurants into Russia for the first time. Glaventer Investments, LTD will open 50 Moe’s locations in Russia over the next ten years, the first of which is scheduled to open in Moscow this year.
“I’m confident that Moe’s will thrive in Russia,” said Paul Damico, President of Moe’s Southwest Grill. “Especially after research through Aurelian Global Holdings revealed a great opportunity for consistent growth over the next ten years in the Russian fast-casual segment...

Thriving Fast-Casual Restaurant Franchise Opening 50-plus Locations Next Year
January 09, 2012 // Franchising.com // Atlanta, GA – Going forward, guests walking into every new Moe’s Southwest Grill will have the opportunity to enjoy drink selection at its finest with Coca-Cola Freestyle®. The revolutionary beverage dispenser, which offers guests more than 100 different brands, can already be found in 140 Moe’s locations. With the commitment to implementing Coca-Cola Freestyle in all new Moe’s restaurants beginning this year, Moe’s Southwest Grill has become the largest provider of Coca-Cola Freestyle in the fast-casual Mexican space.
“Improving the guest experience through innovation leadership is an important strategy for Moe’s,” says Paul Damico, president of Moe’s Southwest Grill...

Fast-Casual Mexican Franchise Secures a Spot for the Sixth Consecutive Year
ATLANTA, GA, January 06, 2012 /24-7PressRelease/ -- Moe's Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare and distinct brand culture, ranked No. 89 in the 2012 Entrepreneur magazine's Franchise 500.
Entrepreneur's Franchise 500 is the world's first, best and most comprehensive franchise ranking based on objective, quantifiable measures of success. The most important factors include financial strength and stability, growth rate and size of the system. Only franchise companies that supply full Franchise Disclosure Documents (FDDs) or Canadian Disclosure Documents and whose information is verified by Entrepreneur can receive a listing...

ATLANTA, Dec. 12, 2011 /PRNewswire/ -- Moe's Southwest Grill has selected Brandmovers to be their digital agency of record in 2012.
"Moe's is a powerful brand that is growing quickly in its space so we are working diligently to give them a strategy that will support their vision and direction in the market. We had a lot of success testing campaigns in digital advertising, mobile and social in 2011, so we expect to see exponential results when we turn it up in 2012," says Hector Alberto Pages, VP of Global Business Development at Atlanta based Brandmovers, Inc.
The fast-casual restaurant franchise chose Brandmovers to lead the re-launch of their corporate website (www.moes.com) and to plan their revamped digital strategy. In addition to online media buys and SEO, Brandmovers will be developing an innovative social check-in program and mobile campaigns for the restaurant chain...

Fast-Casual Location is First of Many through HMSHost Partnership
November 15, 2011 // Franchising.com // ATLANTA, GA – Moe's Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare, has opened a location in Memphis International Airport this month, the first airport location in conjunction with HMSHost. The move is part of Moe’s growth plans to expand its presence into airports across the country, offering fresh and healthy meal options to travelers.
Moe’s, which has grown to more than 420 locations in just 10 years, is a perfect fit for the quick, on-the-go atmosphere of an airport. By serving only fresh produce and natural ingredients such as grass-fed steak and organic tofu, Moe’s has found a way to cater to its fast-paced customers by offering unlimited customizable and portable menu options...

Leading Fast-Casual Mexican Restaurant Seeks Entrepreneurs to Open New Locations in Columbus
ATLANTA, Nov. 1, 2011 /PRNewswire/ -- "Welcome to Moe's!" will soon be the words heard across Columbus, Ohio. Moe's Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare and distinct brand announced today it is seeking to expand its presence into Columbus, Ohio. With the fast-casual Mexican industry experiencing exponential growth and increase in consumer demand, Moe's Southwest Grill is poised to rapidly expand and is currently seeking entrepreneurs to own and operate new franchise locations in Columbus.
As part of the company's growth plans, Moe's Southwest Grill will be hosting an Executive Roundtable on November 15, 2011 to discuss development in Columbus...

Green Restaurant Association recognizes Moe's for its eco-friendly operations with prestigious certification
ATLANTA, GA (September 12, 2011) – Today Moe's Southwest Grill announced the location at 860 Johnson Ferry Rd. is now a 2 Star Certified Green Restaurant®. Over the past year, Moe's has worked closely with the Green Restaurant Association to earn points for sustainable achievements in the areas of disposables, energy, food, pollution and chemical reduction, waste and water.
A few of the highlights include adding more efficient spray valves and faucets, CFL and LED lighting, low VOC paints and coatings, and cardboard recycling as well as removing all polystyrene from the restaurant.
At the same time, Moe's menu boasts a wide variety of vegetarian and vegan offerings many of which feature organic tofu...

August 15, 2011 // Franchising.com // ATLANTA, GA – Moe's Southwest Grill has announced a major fundraising campaign through the restaurant chain's national charitable partnership with the Juvenile Diabetes Research Foundation (JDRF), further aligning the brand with healthy eating and showcasing Moe's fully customizable menu.

As the leading charitable funder and advocate of type 1 diabetes research worldwide, JDRF has funded more than $1.5 billion for research since its inception dedicated to curing, treating and preventing the disease. Money will be raised both on the national and local scale through franchise partner participation.

"On behalf of JDRF, we are so pleased to have the support of Moe's Southwest Grill," said Yvonne Miller, JDRF national director of corporate development...

The newest limited time offer at Moe's Southwest Grill is jam-packed with flavorful ingredients August 04, 2011 // Franchising.com // ATLANTA, Ga. – The giant Homewrecker burrito at Moe's Southwest Grill finally has a worthy adversary: Moe's new Taco Stacks. Weighing in just over one pound, this limited time offer features a variety of flavorful ingredients, including Moe's famous Queso, stacked between two crunchy corn shells and wrapped in a crisped flour tortilla. As always, every meal is served with free chips and salsa.

Guests can choose from three delicious options – 100% grass-fed sirloin steak, grain-fed pulled pork or all natural chicken: Steak Taco Stack – marinated steak, shredded cheese, grilled onions and mushrooms, fresh pico de gallo, sour cream and Moe's famous Queso stacked between two crunchy corn shells and wrapped in a crisped flour tortilla...

Moe's Is Offering Its Famous Cheese Dip on the House; No Purchase Necessary for One Day Only ATLANTA, GA--(Marketwire - Jul 6, 2011) - On Wednesday, July 20 Moe's Southwest Grill, the fun and laid-back fast-casual burrito restaurant, is offering a free six ounce cup of Queso to each guest from 11 a.m. until 9 p.m. at participating locations; no strings attached.

Fans know that Moe's hot, flavorful, melted white cheese dip is the restaurant's not-so-secret ingredient to making every meal amazingly delicious. That's why on Free Queso Day Moe's encourages its biggest fans to share their love of Queso with their friends and family free of charge.

"Last year's Free Queso Day was such a success that we decided to bring it back," says Brett Campbell, director of marketing for Moe's Southwest Grill...

Fast-Casual Favorite Unleashes New Products at BJ's Wholesale Clubs ATLANTA, GA--(Marketwire - Jun 6, 2011) - Moe's Southwest Grill and BJ's Wholesale Club have partnered to create a line of retail dips, veggies, appetizers, soups, salsas and salad dressings that will bring the Moe's experience to consumers in a whole new way. The partnership is Moe's first foray into licensing and the products are now available for purchase at all 190 BJ's Wholesale Clubs.

All Moe's licensed products adhere to Moe's standards for bringing high quality and healthful ingredients to every guest, every day, everywhere. Each of the 17 items features Moe's brand personality including tongue-in-cheek humor like "PG-13" Medium Salsa and "You Guacing to Me" Chunky Guacamole...

Fast-Casual Favorite Unleashes New Products at BJ's Wholesale Clubs June 02, 2011 // Franchising.com // ATLANTA, GA – Moe's Southwest Grill and BJ's Wholesale Club have partnered to create a line of retail dips, veggies, appetizers, soups, salsas and salad dressings that will bring the Moe's experience to consumers in a whole new way. The partnership is Moe's first foray into licensing and the products are now available for purchase at all 190 BJ's Wholesale Clubs.

All Moe's licensed products adhere to Moe's standards for bringing high quality and healthful ingredients to every guest, every day, everywhere. Each of the 17 items features Moe's brand personality including tongue-in-cheek humor like "PG-13" Medium Salsa and "You Guacing to Me" Chunky Guacamole...

May 12, 2011 // Franchising.com // Washington, PA - "Welcome to Moe's!" will soon be heard throughout the neighborhood when Moe's Southwest Grill opens at 118 Trinity Point Drive on Thursday, May 19. A Gold Award winner of the 2008 Consumer's Choice in Chains Awards, Atlanta based Moe's Southwest Grill's serves fresh made-to-order burritos and southwest fare in a fun and laid back environment.

This Moe's Southwest Grill will be the fourth for local franchise owners Mike Geiger and John Iaquinta and the 5th overall location in the Pittsburgh region.

The new Washington, PA location is open Monday - Saturday from 11am - 10pm and Sunday from 11am - 9pm. For more information guests may call 724-223-1000, and for catering options, customers can contact this Moe's at 724-816-4945.

ATLANTA, GA -(Marketwire - April 12, 2011) - Moe's Southwest Grill, the fun, engaging and fast-casual restaurant, is proud to announce that Executive Chef Dan Barash will be honored by the United Fresh Produce Association in the Quick Service Restaurants category. Barash is recognized for his creative and influential use of fresh produce which is showcased in Moe's menu and heralded for its fresh, all natural, healthy choices for everyone's preferences -- from meat lovers and vegetarians to those who prefer low-calorie or gluten-free options.

"We couldn't be more proud of Chef Dan for winning this prestigious award," said Paul Damico, president of Moe's Southwest Grill. "Moe's takes great pride in its food mission dedicated to serving the highest quality ingredients and freshest produce, and Chef Dan has been instrumental in leading this effort...

ATLANTA, GA--(Marketwire - March 30, 2011) - With Earth Day just around the corner, Moe's Southwest Grill, the fun, engaging fast-casual restaurant, reminds sustainability champions that Moe's is committed to its food mission of being environmentally aware all year long. For conscientious diners who won't budge on taste, Moe's is proud to deliver healthy meal options that are satisfying to the senses and kind to the earth.

Sustainability is all about being gentle on the planet without negatively affecting the needs of future generations. Moe's does its part to reduce environmental impact by using all-natural, fresh ingredients like grass-fed sirloin steak, grain-fed pork, cage-free chicken and local produce whenever possible. For a delicious meat alternative, we are one of the few fast-casual dining spots to offer organic tofu marinated in mouth-watering southwest flavors available on Meatless Monday or anytime...

Available for a limited time, the Spicy Trio features fresh ingredients with a kick
March 21, 2011 // Franchising.com // ATLANTA, Ga. - Moe's Southwest Grill introduces flavors that will rock your taste buds with the new Spicy Trio available for a limited time.

Moe's new Spicy Queso and Jalapeno Sour Cream are the featured ingredients of the Spicy Burrito, Quesadilla and Rice Bowl. The contrasting sensation of the cool sour cream with the fiery jalapeno adds a bold twist to this hot new menu item.

The Spicy Queso, which features the smoky chipotle flavor of Moe's Hard Rock n Roll Sauce combined with its famous Queso, can now be enjoyed as a side item with any meal in addition to the Spicy Trio.

"As consumer flavor preferences evolve, we're seeing more and more people gravitate toward spicier menu items," explains Joel Bulger, vice president of marketing from Moe's Southwest Grill...

Leading restaurant franchisor partners with seasoned entrepreneur to Open First of 40 Locations in Turkey March 11, 2011 // Franchising.com // ATLANTA, GA – Moe's Southwest Grill, the fast growing restaurant franchise best known for its flavorful southwest fare and distinct brand culture, has opened its first overseas location in Turkey.

Master licensee and president and CEO of DOTS Foods, David Ergisi opened the first Turkey location in Istanbul's popular Sapphire Towers, the tallest building in the center of the country's tourism capital. The new location is jumpstarting the global expansion of Moe's Southwest Grill that currently has more than 420 locations throughout the United States and Canada.

"Moe's appeals to consumers in Turkey because of the restaurant's speed of service, value, customization, price point and health consciousness," says Ergisi...