National Minority Franchising Initiative Recognizes Molly Maid as Ideal Business Opportunity
November 06, 2009 // Franchising.com // Ann Arbor, MI – In the recent survey published by the National Minority Franchising Initiative, Molly Maid, the leading national residential cleaning franchise, was named as one of the top 50 franchise opportunities for minority business owners.
The NMFI selected the 50 winners from a list of over 300 companies. Each franchisor's Franchise Disclosure Document and marketing packages sent to prospective franchisees were evaluated. Companies were also required to complete a questionnaire which highlighted such topics as minority leadership roles, minority representation within franchise system and minority incentive programs offered.
Final selection was a function of many factors that included historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training and on-going support and financial stability, as well as the results of the questionnaire.
"Being recognized by such a prestigious national organization for our dedication to actively recruit and support minorities within our system is truly a great honor," said Kristi Mailloux, President of Molly Maid.
Molly Maid, a leading residential cleaning service franchise with more than 5,000 signature navy and pink cars on the road, finished 2008 with five percent increase in sales over the previous year. In addition, the company welcomed 18 new franchisees across the country, and an additional 17 existing franchise owners invested in expanding their territories. Molly Maid also experienced a whopping 85 percent increase in website contacts.
As a whole, Molly Maid has been increasingly contacted by and has awarded franchises to executives being downsized in corporate America, or others who are tired of the uncertainty. Molly Maid franchises offer an executive style model for those who enjoy managing people, providing great customer service and who are looking for a flexible lifestyle with Monday – Friday hours.
"Molly Maid will continue to expand its high quality, value driven brand with qualified individuals," Mailloux added. "We provide our franchisees with the support tools of a proven system that includes initial and ongoing training, ongoing research and development of new practices and effective marketing promotions."
About Molly Maid
Molly Maid, based in Ann Arbor, MI, is one of three service companies under Service Brands International. The residential cleaning franchise, ranked number one in the United States, was founded in 1979 and began franchising in 1984. Currently, over 450 Molly Maid units are operating in the United States alone, with an additional 300 operating throughout Puerto Rico, Canada, Japan, England and Portugal. Molly Maid has consistently ranked well in Entrepreneur magazine's Franchise 500 rankings, currently at number 104. Molly Maid has also been the recipient of numerous awards for entrepreneurialism, software innovation and humanitarian causes, including the Ms. Molly Foundation, which collects money and goods for safe houses and shelters for victims of domestic violence.
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