Motel 6 Franchise News

Three Travel Fans will Win "Green" Excursions on Iconic American Highways this Summer
DALLAS, Texas, May 21, 2012 /PRNewswire/ -- Road-trip fanatics, get packing: In honor of its 50th Anniversary, Motel 6 is issuing a call for three "Open Road Correspondents" to travel and report on some of the best stretches of American highways. Honoring Motel 6's commitment to sustainability, Correspondents will travel "green" by using environmentally-friendly vehicles and digital map applications to help conserve fuel and energy. Winners also will stay at predetermined Motel 6 locations, several of which have been updated with earth-friendly features, like 80-percent recycled material flooring, low-flow toilets, high-efficiency heating and cooling units and energy-efficient lighting...

America’s most iconic hotel chain honors the past with an eye on the future.
Dallas, Texas (April 10, 2012) /PRNewswire/ — Motel 6, the most-recognized highway oasis for road-tripping adventurers, celebrates a 50-year legacy in 2012. Founded in Santa Barbara, Calif. in 1962 by two genuine American entrepreneurs, the first location’s clean rooms and unbeatable nightly rates were a hit with budget-conscious travelers. Decades later, Carrollton, Texas-based Motel 6 has welcomed millions of travelers over the years to its 1,100 company-owned and franchised locations, or more than 106,000 hotel rooms, still at the lowest price of any national chain.
“Motel 6 has a lot to celebrate, having opened our 500th franchise-owned location this year,” said Motel 6 chief executive officer Jim Amorosia...

Continued Franchise Growth Drives Expansion Plans for 2012.
February 03, 2012 // Franchising.com // Dallas, Texas – Accor North America, one of the nation’s largest owner/operators of economy lodging, announces the opening of 55 hotels in 2011, all under franchise contracts. The latest openings include 49 Motel 6 and six Studio 6 properties with a room count of more than 4,100.
As part of the company’s asset-light strategy and goals to expand its franchise network, Motel 6 plans to add at least 50 locations in 2012, including further expansion in Canada and into major urban and metropolitan areas. Studio 6 plans to add approximately 10 locations in 2012.
“Our continued franchise growth is a testament to the brands’ strength, proven business models and the supportive partnership we offer to our franchisees,” said Jim Amorosia, CEO for Motel 6 and Studio 6...

Over 70,000 rooms across the United States covered by nearly 10,000 Meraki Cloud Managed Access Points
SAN FRANCISCO, Dec. 28, 2011 /PRNewswire/ -- Meraki, the leader in Cloud Networking, and Accor North America today announced the completion of a nationwide WiFi deployment across all of Accor North America's Motel 6 and Studio 6 properties. With nearly 10,000 access points spanning 620 properties, the deployment represents one of the world's largest WiFi installations and is the largest cloud managed wireless LAN on record.
Accor North America (ANA) operates more than 1,100 upscale and economy properties including economy leaders Motel 6 and Studio 6. ANA's customers are increasingly embracing Internet-connected mobile devices, including laptops, smartphones and iPads...

Great Teddy Bear Roundup Benefits Local Community Agencies
December 21, 2011 // Franchising.com // DALLAS, Texas – Motel 6 locations throughout the U.S. and Canada collected more than 5,400 teddy bears as part of the chain’s fourth-annual Great Teddy Bear Roundup. The teddy bears have been donated to law enforcement agencies, fire departments, hospitals and local Ronald McDonald Houses to provide comfort to children in stressful or traumatic situations.
“We are grateful to the guests and community members who generously donated and helped us collect the teddy bears,” said Jim Amorosia, CEO of Motel 6 and Studio 6. “Police, fire departments and social services are such an integral part of the local community, and we are proud to help them offer comfort to children in need...

Teddy Bear Donations to Comfort Children in Need
November 18, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for providing guests with a clean, comfortable room and great service for the lowest price of any national chain, will help bring comfort to children experiencing stressful or traumatic situations with the fourth annual Great Teddy Bear Roundup. New teddy bears can be donated at any participating Motel 6 in the U.S. and Canada now through Dec. 8 and will be delivered to local law enforcement agencies, fire departments, hospitals and Ronald McDonald House Charities® (RMHC) that will utilize the teddy bears to soothe children in need.
During the Great Teddy Bear Roundup, Motel 6 collects new, small to medium-sized teddy bears on behalf of each location’s local service agencies...

App Now Available for Download on the Market’s Top Smartphone Platform
November 14, 2011 // Franchising.com // Dallas, TX — Motel 6 is continuing to build its online presence with the announcement of the Motel 6 App for Android™, now available on the Android Market. According to a recent report by comScore, Inc., Android ranked as the leading mobile platform with a 41.8 percent share of the U.S. smartphone market. The new Motel 6 App will make it convenient for Android users to search and book rooms at more than 1,100 locations in the United States and Canada.
“We have seen success with the introduction of the Motel 6 App for iPhone, with over 25,000 downloads since its launch in June,” said Jim Amorosia, CEO of Motel 6 and Studio 6...

Motel 6 in Ely Area Now Open as New Franchise
November 11, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain, announces the opening of a new franchise property in Ely, Nevada. The 100-room property, which was previously a Motel 6 corporate subsidiary, is located at 770 Avenue O in White Pine County, near U.S. Highway 93. The franchised property is now owned and operated by Bawa Holding LLC., and Mike Patel has been named the new general manager overseeing the property.
Motel 6 offers a low price and great value without sacrificing comfort at 1,100 locations in the United States and Canada. Standard amenities include free local phone calls, no long distance access charges, free morning coffee and an expanded cable channel line-up...

Motel 6 in Del Rio Area Now Open as New Franchise
November 11, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain, announces the opening of a new franchise property in Del Rio, Texas. The 122-room property, which was previously a Motel 6 corporate subsidiary, is located at 2115 Veterans Blvd., in Val Verde County, near highway U.S. highway 277. The franchised property is now owned and operated by Del Rio Hotel Group, LLC, and Melissa Gonzalez has been named the new general manager overseeing the property.
Motel 6 offers a low price and great value without sacrificing comfort at 1,100 locations in the United States and Canada...

October 24, 2011 // Franchising.com // DALLAS, Texas – More than 400 franchisees from across the Motel 6 and Studio 6 network in the U.S. and Canada joined company executives and senior management at the annual franchise and supplier conference in Cancun, Mexico, from Oct. 5 through Oct. 8. The Motel 6/Studio 6 annual conference recognized its best-performing franchisees and suppliers and imparted a theme of partner excellence through interactive and informative training sessions.
“The annual conference gives us an opportunity to not only recognize our outstanding franchisees and suppliers, but to provide our franchisees with valuable training, resources and best practices that will yield tangible benefits to their key performance indicators,” said Jim Amorosia, CEO of Motel 6 and Studio 6...

September 22, 2011 // Franchising.com // DALLAS, Texas – Motel 6 and Studio 6 have completed Green Key certification of the network's 1,100 locations. After committing in January 2011 to rank and certify all properties within the network, the company achieved this goal in less than six months and continues the brands' long-standing commitment to the environment and sustainability.
The Green Key Eco-Rating Program is the first of its kind to rank, certify and inspect hotels and resorts based on their commitment to sustainable ″green″ practices. The certification process consists of a comprehensive 150-question online self-assessment regarding corporate environmental strategy, housekeeping and engineering. The Green Key certification process also includes:


Being ranked 1 to 5 Keys based on responses to audit questions
Receipt of a performance report with recommendations, best practices and potential areas for improvement and savings
Listing on the www...

Location Showcases Stylish New Look, Celebrates Pet-Friendly Legacy August 31, 2011 // Franchising.com // MISSISSAUGA, Ontario – Motel 6 celebrated the grand re-opening of its renovated Mississauga, Ontario, location on Thursday, August 18, 2011, alongside local dignitaries and Motel 6 leadership. Mississauga Mayor Hazel McCallion, and Councillor Pat Siato joined Motel 6's executive vice president of franchise, procurement and international development, Bernard Rudler, and community guests for the event. The celebration included speeches, a ribbon-cutting, tours of the renovated rooms and several canine guests commemorating the brand's long-standing pet-friendly policy.

"Motel 6 Mississauga is the first existing Motel 6 location in Canada to receive the Phoenix design renovation," said Bernard Rudler, EVP of franchise, procurement and international development for Accor North America, Motel 6 and Studio 6...

Motel 6 Makes Life on the Road More Comfortable with Ample Space for Parking and 10% Discount August 01, 2011 // Franchising.com // DALLAS, Texas – Motel 6 announces its partnership with the newly-launched Web site Hotels4Truckers.com, offering the site's members a ten percent discount on Motel 6 room reservations through Feb 1, 2012. With 1,100 properties across the United States and Canada, Hotels4Truckers.com members can find nearly 200 locations that are clean and comfortable with plenty of space to park their 75' long oversized vehicles, at the lowest price of any national lodging chain.

"Motel 6 is pleased to make our comfortable accommodations even more affordable for trucking industry professionals," said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6...

Network Sees Continued Franchise Growth during First Half of 2011 July 25, 2011 // Franchising.com // Dallas, Texas – Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain, announces the opening of 22 franchise locations during the first half of 2011. The latest openings include 20 Motel 6 properties and two Studio 6 properties, with a total room count of 1,656.

"Our growth plans in North America are consistent with Accor's strategy to grow its brands and maintain an effective balance as an operator and franchisor," said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. "We will continue our devotion to delivering positive results for our growing pool of franchisees, emphasizing our brand strength and focus on quality and consistency...

Redesigned Training Strategy is Key Element of Network's Quality and Consistency Goals June 06, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for offering a clean, comfortable room and great service at the lowest price of any national chain, and Studio 6, known for putting more in guests' rooms and less on their bill, are revamping their training framework, a vital component of the goal to improve quality and consistency within the network.

"After a record-breaking period of growth during the last three years, we are taking a closer look at where we can further improve, which has led to our refocused emphasis on quality and consistency," said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. "We know that the quality and consistency of our network are a direct result of our great people and the training, development and tools we give them to get the job done...

Sarah Rendon Recognized for Outstanding Guest Service, Management and Performance June 02, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, and Studio 6, known for putting more in your room and less on your bill, named Sarah Rendon General Manager of the Year for 2010. Rendon is responsible for the Studio 6 located at Austin Midtown and was selected from more than 600 general managers of company-owned locations from the U.S. and Canada.

The General Manager of the Year award recipient demonstrates commitment to the company's core values of innovation, the spirit of conquest, performance, respect and trust. The chosen manager must excel in three primary areas: guest service, efficient property management and financial performance...

Richards Group Principal to Succeed Jeff Palmer as CMO April 25, 2011 // Franchising.com // DALLAS, Texas – Motel 6 announces the appointment of Lance Miceli as Chief Marketing Officer for Motel 6/Studio 6. In this role, Miceli will lead all aspects of marketing, branding, sales, distribution, quality and public relations for Motel 6/Studio 6 in the U.S., Canada and Mexico. He will also serve on the Accor North America Executive Committee.

An experienced marketing and advertising executive with more than 20 years in the business, Miceli was most recently a principal with the Dallas-based agency The Richards Group, Motel 6's long-time marketing and branding agency. As Motel 6's primary contact at the agency, Miceli identified new customer segments and crafted a new brand strategy designed to help the brand expand market share and achieve the highest occupancy levels in the economy segment...

"Phoenix My Break Room" Initiative Yields Energy Savings of over $200,000 March 08, 2011 // Franchising.com // DALLAS, Texas – Motel 6, known for providing guests with a clean, comfortable room and great service for the lowest price of any national chain, announces the winners of the brand's 2010 "Phoenix My Break Room" energy-saving program. This unique employee incentive program challenged Motel 6 team members at corporate-owned locations in North America to reduce energy consumption at their motels over a six-month period.

One location in each of the brand's ten operational regions earned the prize of a renovated break room, modeled after the award-winning Motel 6 "Phoenix" room design. Winners were determined based on the percentage reduction of energy consumption (kilowatt hours used) from the previous year, taking into account weather and occupancy variances...

Motel 6 Offers 10% Discount to Members and Their Four-Legged Friends February 08, 2011 // Franchising.com // DALLAS, Texas – Motel 6 announces its partnership with the Canadian Kennel Club (CKC) to offer its 25,000 members a ten percent discount on Motel 6 and Studio 6 room reservations. With 1,100 properties across the United States and Canada, CKC members can find clean, comfortable rooms at the lowest price of any national hotel chain as they enjoy the open road with man's best friend.

"We're pleased to help the Canadian Kennel Club reward their members with discount travel," said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. "We understand that finding pet-friendly accommodations can be a challenge and welcome both CKC members and their four-legged friends with this discount at our locations across the United States and Canada...

Successful Pilot Program Prompts Network-Wide Commitment January 31, 2011 // Franchising.com // DALLAS, Texas – Following a successful pilot of the Green Key Eco-Rating Program (Green Key) in the U.S. in 2010, Accor North America has made a commitment for all Motel 6 and Studio 6 properties to be Green Key certified by the end of 2011. With the commitment, 1,100 locations will be ranked and certified according to Green Key's sustainable practices, which adhere to Accor's long-standing commitment to the environment and sustainability.

"The Green Key program has been beneficial to our Canadian properties for several years, and our participation in the U.S. pilot re-affirmed the business and sustainability benefits of the program," said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6...