Mr. Lube Canada Franchise News

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 8, 2012) - Helping to end MS can be as simple as getting an oil change. Mr. Lube Canada will donate $5 from every Mr. Lube oil change performed across the country on Saturday, May 12 to help the Multiple Sclerosis Society of Canada in its mission to find a cure for MS and enable people affected by the disease to enhance their quality of life.
Since 2007, Mr. Lube has hosted the Founder's Day campaign and has raised more than $188,000, through over 25,000 oil changes done to help people living with MS. The campaign is in honour of Mr. Lube pioneer Cliff Giese, whose wife was diagnosed with MS in 1977.
"May is MS Awareness Month, and with Canada having one of the highest rates of MS in the world, it's important to raise awareness in our communities," says Yves Savoie, president and CEO of the MS Society of Canada...

VANCOUVER, Dec. 10 /CNW/ - To cap a multi-award winning year, Mr. Lube has been named as one of Canada's Top 10 Marketers for 2008 by Marketing Magazine, at the magazine's third annual Marque Awards. Recognizing top Agency of the Year, Media Player of the Year and Marketer of the Year, Marketing Magazine recognized creative excellence in the various categories. Mr. Lube was judged using three broad criteria of marketplace innovation, financial clout and category leadership.

2008 was a breakthrough year for Mr. Lube. The company was recognized with five Frankie Awards from the Canadian Franchise Association (CFA), then two awards from Marketing Magazine Awards, and six awards from the Applied Arts Annual Awards. In the spring of this year, Mr...

Toronto, Ontario--(Marketwire) - Mr. Lube has partnered with WOW Mobile Media to launch a promotional campaign using "rolling billboard" transport trucks as its latest advertising medium.

WOW Mobile's trailers travel the highest traffic routes across and in Canada's top ten markets, with a focus on southern Ontario and the Greater Toronto Area. Mr. Lube's three month campaign is estimated to generate approximately 30 million Adult Impressions. During the first month of the campaign ten - 53 foot vehicles carried the Mr. Lube message and were seen by 10 million motorists in the GTA. The campaign was designed to stimulate brand awareness and encourage consumers to visit Mr. Lube's website (www.mrlube.com), ultimately driving customers to a Mr...