Mrs. Fields Cookies Franchise News

A company that started as a one-women storefront has grown into an international taste sensation.
Salt Lake City, UT (PRWEB) April 16, 2012 - Mrs. Fields is celebrating something sweet this year, and it’s not just their signature chocolate chip cookies. What began as a one-woman storefront in Palo Alto, California in 1977 has grown into a world-renowned franchise that is celebrating 35 years of successful business.
“Our founder Debbi Fields was quoted saying; ‘I am not in the business of selling cookies, but instead in the business of selling smiles,’” said the director of marketing at Mrs. Fields, Cassie Alvey. “Our brand holds onto that iconic phrase today.”
When Debbi Fields opened the first Mrs...

Former Quaker Oats, Kraft and PepsiCo Executive Robert Morrison Among Four New Directors
SALT LAKE CITY, Utah, Jan. 6, 2012 /PRNewswire/ -- Mrs. Fields Famous Brands (the "Company"), a franchisor of Mrs. Fields and TCBY, today announces a new board of directors as the company charts a new course towards global growth and profitability.
Led by incumbent chairman, Bruce Pettet, the board now includes:

Robert S. Morrison, the former chairman, president and CEO of The Quaker Oats Company, and an operating partner of Z Capital Partners, L.L.C. ("Z Capital"), one of Mrs. Fields' new major shareholders
James J. Zenni, President and Chief Executive Officer of Z Capital
Michael D. Stewart, a Managing Director of the Carlyle Group, one of Mrs...

New Owners Z Capital Partners and The Carlyle Group Invest in Company's Growth Potential Following Refinancing
SALT LAKE CITY, Dec. 14, 2011 /PRNewswire/ -- Mrs. Fields Famous Brands (the "Company"), a franchisor of Mrs. Fields and TCBY, announces the completion of its previously announced exchange offer and refinancing, signed and recorded on December 13, 2011. In addition to improving its capital structure and providing access to additional funding, the Company expects this transaction will accelerate its profitable growth strategy.
"As we head into 2012, our focus is clear: exceed the expectations of our loyal customers through product innovation and great brand experiences; deliver on franchise support across Mrs. Fields and TCBY; and, grow our consumer and franchise bases, domestically and internationally," explains Tim Casey, President and CEO, Mrs...

Approximately 90.4% of its 10% Senior Secured Notes Due 2014 (the "Notes") Tendered as of 9:00 a.m. EST, on December 5, 2011
SALT LAKE CITY, Dec. 5, 2011 /PRNewswire/ -- Mrs. Fields Famous Brands, LLC (the "Company") announces today that, pursuant to the Exchange Offer for its Notes, as of 9:00 a.m. EST, on December 5, 2011, the Company received valid tenders from holders of $59,539,755 aggregate principal amount of Notes.
The Company today also announces that, with the consent of Z Capital Partners and The Carlyle Group, it has reduced, from $62,544,000 to $59,539,755, the minimum aggregate principal amount of Notes that must be validly tendered for exchange and not validly withdrawn to satisfy the Minimum Condition under the Exchange Offer...

SALT LAKE CITY, Nov. 18, 2011 /PRNewswire/ -- Mrs. Fields Famous Brands (the "Company") announced today that it has launched a series of transactions (the "Refinancing") designed to reposition its capital structure, improve access to additional funding and accelerate its return to profitability. The successful completion of these transactions will also allow the Company to better capitalize on the positive momentum of the last 18 months by its two iconic brands, Mrs. Fields and TCBY.
"Since joining Mrs. Fields approximately 18 months ago, I continue to be impressed by the consumer enthusiasm and business interest in our brands, domestically and internationally," explains Tim Casey, President and CEO, Mrs. Fields Famous Brands. "I feel like our Mrs...

September 06, 2011 // Franchising.com // There's something about Halloween that really captures the imagination of children, but why should it be restricted to the little ones? Mrs. Fields invites you to get into the scary spirit and celebrate with a Mrs. Fields cookie cake, the ultimate ghoulish treat this Halloween!

While more Australians are taking part in the hair-raising annual holiday, it's no longer just for the young ones to enjoy, and Mrs. Fields for one think creating treats for a creepy-crawly get-together should be a stress-free and entertaining thrill. Pick your favourite scary witch, haunted house or villain along with your desired colours to match the theme, and have fun creating your own design with Mrs. Fields' local cookie artists...

May 10, 2011 // Franchising.com // Mrs. Fields Australia has been named in the Top 10 franchises in Australia for the third year straight in the latest Topfranchise survey. It is the only food operator to be listed in the Top 10.

Based on survey's of over 3000 franchisee's across Australia, the Top Franchise ranking is recognition of the support and dedication Mrs. Fields Australia offers to their franchisees located across Victoria, New South Wales and Queensland.

Managing Director of Mrs. Fields Australia, Andrew Benefield said the Mrs. Fields team is "excited to be included in the Top 10 for three years running and for the acknowledgment as a top food operator."

"We are pleased to continue to be ranked in the Top 10 by our franchisees, having never disappeared from there in the six surveys conducted over last three years," Mr...

April 18, 2011 // Franchising.com // The perfect stress-free gift for Mother's Day this year comes in your choice of Chewy Fudge, Chocolate Chips, Caramel Classic and more! Mrs. Fields is making the daunting task of finding that 'just right' gift a cinch with their personalised cookie cakes. So why not thank Mum in a truly delicious and satisfying way this year with a cookie?

Mrs. Fields knows there is a lot at stake when celebrating the uniqueness of Mothers… So treat her to something with a special touch and decorate a Mrs. Fields Cookie Cake in a personalised style using meaningful designs and motifs. All Mrs. Fields cookies are prepared using traditional baking methods and the finest wholesome ingredients. Free of artificial colours, flavours and trans fats, keeping Mum feeling guilt free on this special day just got easier...

April 13, 2011 // Franchising.com // Cookies are delicious and pretty cool right now, just ask the Prince of Wales. So much so that when it comes to their cake for the Royal Wedding, Prince William and Kate Middleton's inspiration is straight from the cookies mouth. Not that you ever needed more of an excuse to enjoy the most scrumptious of treats, but this proves hands down that cookies are fit for a king (to be).

So if a Prince and Princess can enjoy a cookie cake at their wedding, then surely cookies are the perfect treat for any occasion.

Now is the time to start enjoying and designing your Mrs. Fields cookie cake for your own birthday, family or office celebrations, even a wedding! Just like Mrs. Fields' fun creation pictured below, you too can have your very own special cake for a special day...

March 11, 2011 // Franchising.com // Mrs. Fields Australia operators Andrew and Debbie Benefield have been awarded the International Master Franchisee of the Year at the Mrs. Fields Famous Brands Convention in Las Vegas.

The Benefields were present to accept the award and were selected from 23 Mrs. Fields Famous Brands Master Franchisees outside of the United States across Mrs. Fields Famous Brands' two brands- This Country's Best Yoghurt (TCYB) and Mrs. Fields.

Other award nominees came from all over the world including Canada, Costa Rica, China, Hong Kong, Singapore and Philippines.

Tim Casey, President and CEO of Mrs. Fields Famous Brands told the Benefields that "This honour reflects your commitment, your enthusiasm and your belief in the enduring success of Mrs...

February 22, 2011 // Franchising.com // Mrs. Fields Australia has been selected to export their local coffee blend to the global brand's franchises around the world.

The development is the culmination of a dedicated two year drive by Mrs Fields Australia to create a premium coffee offering to accompany the flagship Mrs. Fields cookies and food selection.

Its coffee blend was developed in conjunction with Victorian coffee roasters Daily Roast Coffee.

In a further boon for local beverage suppliers, local labels Bondi Chai and Tea Tonic Tea will be included in Mrs. Fields Australia's export offer to its global counterparts.

Companies across the world to be using the blends include new Mrs...

SALT LAKE CITY, Sept. 16 /PRNewswire/ -- October is National Cookie Month and America's most loved cookie company, Mrs. Fields, is eager to celebrate. The iconic brand baked its first batch of chocolate chip cookies over 30 years ago, and this year, pays homage to the classic chocolate chip cookie and National Cookie Month, with a nationwide free giveaway!

Mrs. Fields invites all cookie lovers to join them in celebrating the start of National Cookie Month! To kick off the festivities, participating Mrs. Fields stores will give away a free chocolate chip cookie to each customer on Thursday, October 1st, from 11am to 1pm. Like all Mrs. Fields cookies, the Chocolate Chip is made with all natural, premium ingredients including a proprietary vanilla and chocolate...

Mrs. Fields franchisees share tips to successful marketing to draw customers in this recession. One popular way the cookie franchise has seen success is by personalizing the product for customers.

Salt Lake City, UT (PRWEB) April 1, 2009 -- If the smell of fresh baked cookies isn't enough to draw customers in during a recession cookie franchise Mrs. Fields Cookies has some ideas to help. They recently asked their franchisees to give marketing tips. Here are the top five tips for marketing a Mrs. Fields franchise.
1. Get Outside the Mall - Sponsor Local Events Local events are a great way to increase visibility for your franchise and build good will. Joining established local events means less work and bigger crowds than hosting an event solo...

SALT LAKE CITY--(BUSINESS WIRE)--Mrs. Fields' Original Cookies, Inc. (the "Company" or "Mrs. Fields"), announced today that it has successfully satisfied the restructuring conditions set forth in its Plan of Reorganization (the "Plan") and that the Plan has been confirmed by the United States Bankruptcy Court for the District of Delaware. In conjunction with the Plan, Mrs. Fields has:
Acquired a 3 year, $10 million senior term credit facility from a select group of its note holders that will be used, in conjunction with cash flows from normal operations, to support the Company's go-forward operations and working capital needs; and Improved the Company's balance sheet by exchanging bondholder debt for cash, new bonds and a controlling equity stake in the reorganized company...

Debt to Be Reduced by Approximately $145 Million
Holders of More Than 78% of Senior Notes Support Restructuring
All Trade Vendors to Be Paid in Full
Operations to Continue without Interruption During Restructuring
SALT LAKE CITY--(BUSINESS WIRE)--Mrs. Fields Famous Brands, LLC ("Mrs. Fields" or the "Company"), today announced that it has reached agreement with the holders (the "Supporting Noteholders") of more than 78% of its 9% and 111/2% Senior Secured Notes due 2011, issued in the aggregate principal amount of $195.7 million (the "Senior Notes"), on the terms and conditions of a consensual financial restructuring that would reduce the Company's debt obligations on account of the Senior Notes by approximately $145...

SALT LAKE CITY--(BUSINESS WIRE)--Mrs. Fields Famous Brands, LLC, whose concepts are among the most widely recognized brands in the category of on-premises, fresh-baked cookie products and soft-serve frozen yogurt, announced today that it has posted selected financial results and projections to the Investor Relations page of its website at mrsfields.com. The Investor Relations page can be accessed by selecting the link "About Us" at the end of the mrsfields.com home page. The posted information, which may be referred to in communications with Mrs. Fields' stockholders, noteholders and others, has been prepared by Mrs. Fields with the assistance of Blackstone Advisory Services as part of an ongoing strategic review of Mrs. Fields' alternatives and performance, as noted in the company's recent quarterly and current reports filed with the Securities and Exchange Commission...

SALT LAKE CITY--(BUSINESS WIRE)--Mrs. Fields Famous Brands, LLC, a family of concepts that includes some of the most widely recognized brands in the category of on-premises, fresh-baked cookie products and soft-serve frozen yogurt, said today that it will be holding a conference call with its bondholders to discuss results for its fiscal quarter ended September 29, 2007, including the information set forth in its report on Form 10-Q filed with the U.S. Securities and Exchange Commission on November 13, 2007.

The call, which was originally scheduled for December 13, 2007, will be held on Wednesday, January 9, 2008 at 11:00 a.m. (Eastern Time). Participants may access the call by dialing 800.736.4610. A conference replay will be available from 1:00 p...

SALT LAKE CITY--(BUSINESS WIRE)--Mrs. Fields Famous Brands, LLC, a family of concepts that includes some of the most widely recognized brands in the category of on-premises, fresh-baked cookie products and soft-serve frozen yogurt, said today that it will be holding a conference call with its bondholders to discuss results for its fiscal quarter ended September 29, 2007, including the information set forth in its report on Form 10-Q filed with the U.S. Securities and Exchange Commission on November 13, 2007.

The call will be held on Thursday, December 13, 2007 at 11:00 a.m. (Eastern Time). Participants may access the call by dialing 800.949.8476. A conference replay will be available from 1:00 p.m. (Eastern Time) on Thursday, December 13, 2007 through 11:59 p...