Naturell was established in 2004 by Mike Nero, who tested carpet cleaning solutions for nearly 10 years in his garage before developing the patented version of the sea-kelp based gentle solution. After finding a completely natural, chemical free, deodorizing, fragrance free, hypo-allergenic and doctor recommended solution, Nero patented the product and founded Naturell and began franchising in 2007. Naturell is the first "truly green" franchise opportunity in the carpet and upholstery cleaning segment. Powered by Nature, Naturell uses sea kelp, a seaweed found in the cleanest waters of the world in Iceland.
This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.