Right at Home, National In-Home Care Service, Responds to Growing Senior Population with Nationwide Franchise Expansion
OMAHA, NE – With the number of Americans over the age of 65 expected to skyrocket to 70 million over the next two decades and the resulting demand for senior home care services on the rise, business concepts addressing the needs of the aging population are fast becoming a dominating force in franchising.
Specifically, in California, Florida and Texas there are increasing numbers of aging adults indicating a tremendous need for quality senior care. According to the US Census Bureau, Dallas, Houston and San Diego are among the top ten largest US cities with the highest percentage of residents aged 65 years and older. Of cities with populations over 100,000, six out of the top ten with the highest elderly population were in Florida.
For that reason, Right at Home, a leading national franchise that offers in-home supportive care and personal care assistance, is actively pursuing the Orange County, San Diego, and Northern California markets, the Gulf Coast, South, Northeast, and Central Florida markets, and the Dallas, Fort Worth and Houston, Texas markets for expansion.
"We are looking to add 50 franchised offices during 2007 and 250-300 additional offices by 2012. Currently, Right at Home operates 105 offices nationwide, located across 36 states," said Mark Kiekenapp, Franchise Development Director.
Right at Home offers a variety of highly personalized and flexible home care services at reasonable rates for as little as a few hours per week to as much as 24-hours a day. Services offered include light housework, meal preparation, medication reminders, shopping and errands, laundry, local transportation, companionship, bathing, and more. Most offices also offer personal care services, such as assistance with bathing, eating, oral hygiene, toileting, and walking.
"We have discovered that the aging baby boomers across the United States are now increasingly faced with the challenges of caring for their aging parents, while trying to balance the responsibilities of their own busy lives," said Allen Hager, President and founder of Right at Home. "Our services address that challenge by creating an option for families whose aging parent may need some extra help around the house, but is independent enough to live on his/her own."
Franchise Opportunity to Write "Home" About
Right at Home offers a tremendous franchise opportunity ideal for nurturing and compassionate individuals with a positive attitude and an entrepreneurial spirit. No previous medical or healthcare experience is required.
The cost to open a Right at Home franchise ranges from $38,200 to $69,450, which includes an initial franchisee fee of $29,800. Ongoing royalty fees amount to five percent of gross sales. A typical franchise territory encompasses 300,000 to 500,000 individuals (approximately 35,000 to 40,000 seniors).
As a benefit of joining Right at Home, franchisees will receive initial and ongoing support including an expansive two week training program at the company's headquarters, access to the company's propriety continuing education program Right at Home University, professionally designed marketing and advertising materials, a robust Intranet support site, informational newsletters, and much more.
Franchisees will also have the advantage of Right at Home's cutting-edge technology. Some examples include electronic time and attendance solutions to track field staff, fall detection devices for frail clients, medication dispensing machines, and online tutorials that help owners drive traffic to their individual Right at Home Web sites.
"The core of this business is understanding and satisfying the needs of our clients," said Hager. "At the end of the day, our franchisees are successful business owners who also feel good about what they do. That's what most people strive for in their jobs, and we offer it through a franchise where you can feel satisfied with your work and be your own boss. It's the best of both worlds."
About Right at Home
Right at Home offers in home supportive care and personal care assistance to seniors and disabled adults who want to continue to live independently. Select offices provide skilled nursing home care as well. Right at Home directly employs all caregiving staff, each of whom are thoroughly screened, trained, bonded and insured prior to entering a client's home. All ongoing care is monitored and supervised by local independent owners. Right at Home's national office is based in Omaha, NE with franchise offices throughout the United States. For more information on Right at Home, visit the company's Web site at www.rightathome.net. To sign up for Right at Home's free adult caregiving e-newsletter, Caring Right at Home, please go to www.caringnews.com.
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