Mableton's First Zaxby's Hatches Monday, October 22

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Fifth Zaxby's Opens in Cobb County Since 2005 Mirrors Chains Rapid Expansion throughout Southeast

October 19, 2007 // Franchising.com // MABLETON, Ga. — Zaxby's licensees Chad Heller, Bucky Goff and Ray Goff will open the doors to Mableton's first Zaxby's restaurant this Monday. Zaxby's, a Southeast favorite for chicken fingers and Buffalo wings, is located at 5090 Floyd Road S.W., about one mile north of Veterans Memorial Parkway. The new restaurant will operate 10:30 a.m. to 10 p.m., seven days a week.

"We are pleased to offer another convenient Zaxby's location in Atlanta," said Heller, who will work in the restaurant overseeing day-to-day operations. "We look forward to providing the same exceptional food and signature service residents have come to expect from Zaxby's, while continuing our involvement in the community as a good neighbor and business partner."

The new Mableton restaurant showcases Zaxby's unique interior design, featuring a bright, open interior décor, complemented by vintage memorabilia and signage. The 3,495-square-foot restaurant will provide comfortable booths and tables, with a seating capacity of 89. Zaxby's also provides drive-thru services to meet the needs of customers on the go.

Heller believes the restaurant — from the atmosphere to the service — will exceed community expectations. "We've assembled a great team of over 40 team members who, we are confident, will deliver on the Zaxby's mission to 'consistently create encore experiences that enrich lives one person at a time,'" said Heller.

The new Zaxby's makes 13 for Cobb County and totals 167 for the Peach State. Of those 13, five Zaxby's have opened since March of 2005, mirroring the chain's expansion throughout the Southeast. In all, Zaxby's operates more than 395 locations in 10 states — Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.

An alternative to fast food, Zaxby's offers fresh, prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby's most popular items are its fresh, hand-breaded Chicken Fingerz and Jumbo Buffalo Wings, smothered in a choice of eight sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers — Onion Peel, Tater Chips (home-style potato chips) and made-from-scratch Spicy Fried Mushrooms. Zaxby's also features a variety of Party Platterz perfect for any family gathering or special occasion.

Zalads offer more chicken and unique ingredients, such as French-fried onions, and are larger than most salads offered elsewhere. Each Zalad is assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Zaxby's is a "quick-casual" restaurant chain headquartered in Athens, Ga. Zaxby's opened its first restaurant in Statesboro, Ga., in March 1990, and by July 2001 opened its 100th location in Jacksonville, Fla. Zaxby's celebrated its 200th restaurant opening in its hometown of Athens, Ga., in May 2004, and in December 2005 observed its 300th opening in Dallas, Ga.

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About Zaxby's
Zaxby's founders Zach McLeroy and Tony Townley looked around their community and saw plenty of fast food or sit-down dining options, but felt something was missing. They decided to provide the freshest chicken fingers and Buffalo wings in town. That hatched a simple idea to create a fun atmosphere where food quality is of the utmost importance. In 1990, they opened the first Zaxby's in Statesboro, Ga. The concept, one of the early "quick-casual" restaurants, proved successful.

McLeroy and Townley opened four more restaurants, and in 1994, they began to franchise the brand. The food and service was so popular, the Athens, Ga.-based chain has boomed to more than 395 units in 10 Southeastern states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia) and continues to grow.