July 02, 2008 // Franchising.com // JACKSONVILLE, Fla. – Firehouse Subs announced it's bringing the Sweet & Spicy Meatball Sub back to its menu. The Sweet & Spicy Meatball Sub debuted in 2007 as Firehouse Subs' first Limited Time Offer (LTO), and it returns this year to turn up the summer heat from June 30 through September 28. The Sweet & Spicy Meatball Sub is the already popular Meatball Sub, with flavorful Italian meatballs, zesty marinara and rich Provolone cheese, all toasted to golden perfection. The secret to this delicious sub is Firehouse Subs' signature Captain Sorensen's Datil Pepper Hot Sauce and a dash of crushed red pepper. The Sweet & Spicy Meatball Sub was designed to maintain consumer interest by adding variety and providing an exciting menu choice to entice new guests. "The Sweet & Spicy Meatball Sub is a successful line extension of one of our customer favorites - the Meatball Sub," said Doug Reifschneider, director of marketing. "Based on guest feedback, our customers enjoyed the new sub and we anticipate it will receive another warm welcome during the promotion." The Sweet & Spicy Meatball Sub will be available in all Firehouse Subs locations.
Firehouse Subs, founded in Jacksonville, Fla. by former firefighting brothers Robin and Chris Sorensen, is a 326-unit fast-casual restaurant chain that specializes in hot subs. Firehouse Subs serves large portions of premium meats and cheeses, "steamed" hot and placed atop fresh produce on a toasted sub roll. Each restaurant offers a family-oriented dining atmosphere, complete with an authentic firefighter theme that celebrates local firefighting history, as well as the founding family's 200 years of firefighting service. Firehouse Subs is the "National Chain" winner of the National Restaurant Association's (NRA) Restaurant Neighbor Award for community service. Plans for expansion in 2008 are focused on the Northeast, Central, and Southwest regions of the country.
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