Homewatch CareGivers Appoints Trey Malicoat to VP of Communications
Greenwood Village, Colo.--(BUSINESS WIRE)--Homewatch CareGivers, the largest, most experienced international provider of full-service in-home care, announced that Trey Malicoat has joined the company as Vice President of Communications. Malicoat is responsible for all marketing and PR strategies for national and international franchise operations. He brings more than 16 years of healthcare management experience to the company.
"Trey has a significant level of knowledge about the healthcare industry and home-based care. He will help Homewatch CareGivers continue its growth as the leader in home care franchising. We are so excited that he has agreed to join our team," said Leann Reynolds, President of Homewatch CareGivers. "Trey's educational background, experience as a multi-site healthcare administrator, and his ability to think in strategic and innovative ways will serve our network of domestic and international owners very well."
Malicoat brings his passion and expertise to the Homewatch team after four years as the President of Signature Hospice, Home Health & Home Care, a Pacific Northwest regional provider with eight offices and revenues of 18 million dollars annually. Malicoat has also served as a faculty member at Oregon State University, Western Oregon University and Clackamas Community College. Malicoat has worked in healthcare and non-profit management for nearly two decades, providing strategic operational oversight of a variety of comprehensive programs for people of all ages. Trey's work as an administrator, clinician, and consultant gives him the full breadth of experience in the medical field and the delivery of home-based care. In addition, Malicoat is passionate about issues related to corporate culture, inclusion and diversity with the intention of making all work places safe and productive for all employees.
"I have great respect for Homewatch CareGivers and its reputation in the home care industry for delivering the highest standard of care to clients from diverse backgrounds," said Malicoat. "Despite the current economic conditions, this is a rapidly growing market sector. Homewatch CareGivers is well-positioned to further extend its leadership in the industry, and I am thrilled to be a part of it."
Malicoat holds a Master of Science degree in Psychology from Our Lady of the Lake University in San Antonio, TX and a Bachelor of Arts degree in Public Relations from Whitworth College in Spokane, Washington. In addition, he serves on the Board of Directors for the National Pay It Forward Foundation. Malicoat has written one book on supporting children living with life transition, published in 2002, and is currently working on another book about living authentically, scheduled for publishing in 2009.
About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers is the largest, most experienced international provider of full-service in-home care for people of all ages, including seniors, children, veterans, the chronically ill, and those recovering from medical procedures. Caregivers are triple-screened and continually trained and supervised by healthcare professionals to provide reliable, compassionate and highly skilled services in companion, personal and comprehensive care. In-home care services are personalized for each client and customized care plans are administered through an international network of 104 franchise owners with 171 territories which includes 10 international owners with 19 international territories.
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