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New Checkers Restaurants Feed a Hungry Downtown Atlanta Crowd

By: Checkers & Rally's Restaurants, Inc. |  2 Shares     131 Reads

New Locations Now Open and Serving Signature Burgers and Fries

ATLANTA, GA --(Marketwire) - The Downtown Atlanta business crowd, residents and visitors alike now have delicious new burger go-to options for lunch and dinner. Checkers® Drive-In Restaurants, Inc. recently opened two new locations at 61 Broad Street in the Fairlie-Poplar District and at 231 Peachtree Street N.E. in the Peachtree Center. The Fairlie-Poplar restaurant has a small seating area and serves walk-in customers Monday through Friday from 10:00 a.m. to 8:00 p.m. and Saturday from 11:00 a.m. to 6:00 p.m. The Peachtree Center location is open in the food court from 7:00 a.m. to 8:00 p.m. Monday through Saturday.

"This is our ninth Checkers franchise in Atlanta, and we are grateful for the opportunity to serve our loyal guests," says Checkers franchisee Aziz Hashim, CEO of National Restaurant Development, Inc. and owner of the Fairlie-Poplar location. "We will continue to invest in our city and enjoy hiring from and becoming a part of the communities in which we operate."

Known for its full-flavored, hand seasoned burgers, thick shakes and famous seasoned fries; Checkers provides great tasting, fresh food for today's on-the-go guest. Signature items include the classic Big Buford, Champ Burger, loaded fries and new classic bone-in wings tossed in one of five flavors. Each location strives to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy.

"I have lived in Atlanta for 33 years, and I'm extremely grateful for the opportunity to bring Checkers' incredible food to my neighbors," said Checkers franchisee Ali Parsa, owner of the Peachtree Center location. "This is my second Checkers restaurant, but I have more than 30 years of experience in the food industry. I look forward to becoming even more involved in our community."

Currently, Checkers Drive-In Restaurants has more than 820 locations open across the U.S. As for additional expansion, the company is seeking to add several new development agreements in key markets such as Atlanta, Baltimore, Philadelphia, Las Vegas, South Florida and Orlando.

Part of Checkers' recent success is also credited to the company's expansion into non-traditional locations such as airports, universities and turnpike plazas. That growth in combination with the advancement of end-cap and in-line designs is providing new and existing franchisees with a greater range of development options.

To fuel this growth for 2010, Checkers is now actively seeking franchise candidates who possess strong financial backgrounds, a passion for their communities and the willingness to maximize their territory's sales through development agreements generally ranging in size from 3 - 10 units. Single restaurant development opportunities also exist in select markets as well as conversions into single and double drive-thru locations.

"Both non-traditional and conventional restaurant development are key components for Checkers to sustain the growth we've recently experienced and we're confident our concept and product offering will continue to be attractive," said Lynette McKee, CFE, chief development officer of Checkers Drive-In Restaurants, Inc. "Our extensive training, operational support, national marketing and supply chain benefits are just some of the reasons why restaurant owners such as Aziz Hashim and Ali Parsa can focus on growing their business and the Checkers' brand."

About Checkers®

Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The company develops, owns, operates and franchises both Checkers and Rally's restaurants. Based in Tampa, Florida, it has more than 820 restaurants open across the U.S. In recent years, the brand has been awarded several of the industry's most prestigious awards including: "Best Drive-Thru in America" by QSR Magazine and the "Hot! Again Award" from Nation's Restaurant News.

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