Sotheby's International Realty Brand Honored by Franchise Business Review
March 03, 2010 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced it won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award for the third year in a row.
The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 5th annual Franchisee Satisfaction Awards presented by Franchise Business Review. Sotheby's International Realty Affiliates LLC also was ranked third overall among all franchise categories with more than 200 locations. This is the third year that the Sotheby's International Realty® brand was rated in the top 10 of all award categories.
"We are so honored to receive this recognition for the third year in a row," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "It demonstrates we are continuing to provide our franchisees with the support, tools and resources they need to excel. The fact that this award is based on direct feedback makes it very significant for us and a true testament to the value we provide our members."
Franchise Business Review surveyed franchisees from more than 500 leading systems, representing more than 100,000 franchisees, for the 5th annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year's award winners, go to www.FBR50.com.
"We have surveyed thousands of franchisees, representing almost all of the leading brands in the real estate sector," said Eric Stites, president, Franchise Business Review. "The Sotheby's International Realty brand's owner satisfaction is exceptionally high and a direct reflection of the unique business opportunity created by their team and parent company, Realogy Corporation."
The Sotheby's International Realty network currently has more than 10,600 sales associates located in more than 500 offices in 38 countries and territories worldwide.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744
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