Swiss Farms, America's Drive-Thru Grocer franchise, is proud to announce that Franchise Industry Veteran Rocco Fiorentino has joined the company as Pr

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Swiss Farms, America's Drive-Thru Grocer, is proud to announce that Franchise Industry Veteran Rocco Fiorentino has joined the company as President of Swiss Farms Franchising. Mr. Fiorentino has been a member of the IFA (International Franchising Association) since 1996 and Board member since 2008. Rocco served on the Board of Directors for Swiss Farms since 2003. Rocco Fiorentino has provided vital leadership in the franchise industry for over 25 years.

Beyond Mr. Fiorentino's role as a member of the Board of Directors for The International Franchise Association, he is a regular speaker on Franchise topics within the IFA and served as Chairman of the National Multi-Unit Franchise Conference from 2002 to 2005.

"We are excited to have someone with Rocco's talent and experience join the Swiss Farms team. I am confident that with Rocco driving the franchise development efforts we will be able to attract the very best multi-unit operators in the industry and expand the Swiss Brand with world class partners" Paul Friel CEO Swiss Farms Stores.

Prior to joining Swiss, Mr. Fiorentino served as Chairman and CEO of United Financial Services Group based in Philadelphia. In 2006, Mr. Fiorentino became a founding member, President and CEO of Eagle Tax Services Group. Both United and Eagle are franchisors of Financial Services and Tax Preparation Services respectively, with nearly 200 offices operating nationwide.

Past experience includes; President & CEO of Freedom Rings, LLC, an area developer and Multi-Unit Franchisee of Krispy Kreme Doughnuts for Pennsylvania, New Jersey and Delaware; President of Specialty Bakeries; Inc. which became a subsidiary of New World Restaurant Group in 1996.

Mr.Fiorentino holds a Master of Science in Management (MSM) from The Richard D. Irwin Graduate School of The American College in Bryn Mawr, PA, and has been awarded ICFE Certification as a Certified Franchise Executive (CFE) from the International Franchise Association.

Mr. Fiorentino is the Founder and Chairman of The Little Rock Foundation, a non-profit organization dedicated to serving children and young adults who are visually impaired and blind.

Swiss Farms, America's Drive-Thru Grocer operates 13 corporate stores in Delaware and Chester County, PA. Swiss Farms is a convenient replacement for the supermarket express lane, where you pick up staples such as milk, bread, tea, produce, dinners, eggs, etc. without getting out of your car. You simply drive up, order and drive away with your groceries.

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