Fatburger Franchise Continues Robust International Expansion, Opening Restauarants In Kuwait City And Jakarta, Indonesia
August 18, 2010 // Franchising.com // Los Angeles -- Fog Cutter Capital Group Inc.'s (OTCBB: FCCG) Fatburger restaurant unit this week announced the opening of their first store in Kuwait City, to be followed by their second Jakarta location, scheduled to open the first week of August.
The Kuwait City restaurant is the first of five locations planned for Kuwait with franchisee Nawaf Al-Sharekh of Universal Food Company, who added, "I'm very proud to partner with Fatburger and look forward to bringing "LA's Best Burger," as well as their quality shakes and fries, to our customers in this market.
Jakarta's second store will be located in the fashionable Plaza Senayan. The upscale mall in Central Jakarta, known for its' diverse high end shops and services, is one of the most popular shopping destinations for local residents, tourists and business travelers alike. Fatburger plans to open 6 more locations in Jakarta over the next few years.
"Our business is thriving in Asia and the Middle East" said Andy Wiederhorn, Chairman, Fatburger. "While American burger concepts have become popular, respecting local practices and customs continues to be a key element of Fatburger's growth strategy." Wiederhorn added "We always deliver our core products and distinctive Brand experience, but market nuances may dictate subtle adjustments, perhaps substituting a local dessert, topping or condiment. Our customers are very loyal, they appreciate these details and respond by coming back with friends and family.
Similarly, Hong Kong designer Robert Lee has been commissioned to integrate Fatburger's iconic branding with locally relevant design and materials to create a warm, welcoming environment. "This has been a truly collaborative experience" according to Lee, who credits open dialog with Fatburger and their local franchise partners as paramount to the project's success.
Fatburger currently boasts 18 locations outside the United States, in Canada, the Middle East and Asia Pacific, with plans to open over 40 more locations internationally over the next several years.
Fatburger is a quick-casual, takeout and sit-down restaurant serving big, juicy burgers custom made to guests' taste buds. The taste and quality of Fatburger inspires a fierce loyalty among customers that crosses all demographic lines, including Hollywood personalities and sports stars. For more than 55 years, Fatburger has been dedicated to serving big, fresh, 100 percent pure lean beef burgers custom made and grilled right in front of customers.
About Fatburger
Founded in Los Angeles, California in 1952, the Fatburger restaurant chain has restaurants in Arizona, California, Colorado, Florida, Georgia, Illinois, Maryland, Michigan, Nebraska, Nevada, New Jersey, Ohio, Washington and internationally in Canada, Dubai, Hong Kong, Macao, Beijing and Jakarta. Fatburger operates company owned and franchised locations. Based in Santa Monica, California, the company is actively seeking new franchisees for available territories in the United States and Internationally. Fatburger is a subsidiary of Fog Cutter Capital Group Inc. (OTCBB: FCCG).
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