Menchie's Dessert Franchise Raises More Than $11,000 for the Muscular Dystrophy Association

Fastest-Growing Self-Serve Frozen Yogurt Franchise Creates Awareness for the Jerry's Kids and the MDA Summer Camps Mobile Program

September 28, 2010 // // Encino, CA - Menchie's, the nation's fastest growing self-serve frozen yogurt franchise, announced that its franchisees helped raise more than $11,000 for Jerry's Kids and the Muscular Dystrophy Association (MDA).

Throughout the entire month of August, 25 participating Menchie's stores across the country partnered with the MDA to help raise money for the MDA Summer Camps, a program that helps kids affected with muscular dystrophy enjoy the outdoors and have a true "summer camp" experience. This program focuses on abilities rather than disabilities, and helps promotes self confidence.

"Our franchise owners became passionate about making the MDA fundraiser a success," said Amit Kleinberger, CEO of Menchie's Group, Inc. "Many owners went above and beyond a call of duty to rally their communities to support this organization, which spurred the donation we were able to make to the MDA. In fact, because of our growing relationship and commitment to MDA's mission, Menchie's franchise owners were even invited to answer phones during the MDA telethon that took place over Labor Day weekend."

With a focus on being active in the community, Menchie's stores partner with local schools through fundraising activities and education incentive programs. Annually, each Menchie's store donates thousands of dollars in cash and products to local schools to support student programs.

Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a convenient self-serve station with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candy and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own label. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie's

Menchie's mission statement is "we make you smile". Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends can gather. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50" list, ranking it the fastest-growing franchise in the restaurant industry. Menchie's has more than 45 locations open domestically, with an additional 45 currently in development, and is poised to total more than 100 locations by the end of the year. Menchie's has also begun international expansion and will be operating stores in Canada, Japan, Mexico and Australia in early 2011.


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