SOUTHFIELD, MI, June 24, 2011 /24-7PressRelease/ -- Bagger Dave's Legendary Burger Tavern, a unique, full-service, ultra-casual restaurant and bar concept that recently started franchising, has launched an updated website to reflect its new brand strategy.
"Earlier this year, we set out to refresh the brand's look and feel," said President and CEO Michael Ansley. "The company is going through a lot of exciting changes and we wanted to reflect our evolution and progression with a completely revamped website that focuses on innovation and customer convenience."
After launching in January 2008 and growing to four company-owned locations throughout the state of Michigan, Bagger Dave's was approved to franchise in Michigan, Ohio, Indiana, Wisconsin, Kentucky and Illinois. The website redesign offered a perfect opportunity to create a more robust franchising section that discusses vital information for potential franchisees, background details about the management team and impressive incentives for developers. Additionally, Bagger Dave's set out to mimic its in-store restaurant design with kid-friendly elements such as "The Train Game," which offers an interactive online game where users can build their own train track and drag the train around using their mouse.
"Guests love our electric trains that run above the dining room and bar areas in each of the restaurants," Ansley said. "We wanted to bring that familiar component into the website." Large buttons on the home page of the website help users easily navigate from the menu to information about store locations, special promotions, company news and more. The company also debuted a new online ordering feature, which allows customers to place their order online and pick up at the nearest location. To further engage customers, Bagger Dave's features the "eClub," a free membership-based program that sends out monthly e-blasts about promotions and new menu items in addition to special birthday and anniversary coupons for guests. The company's Flickr, Facebook and YouTube accounts have also been updated to ensure consistency throughout all social mediums.
"Our goal with the new site is to offer a customer-friendly platform that allows guests to get the information they're looking for quickly and easily," Ansley said. "It's just one small part of our overall revamp plan that's helping to drive the brand into its next phase of growth."