La Quinta Inns & Suites Adds Three Hotels and More Than 300 Rooms in Idaho

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Agreement with Fast-Growing AmeriTel Inns, Brings La Quinta Brand to Boise, Idaho Falls and Twin Falls with Additional Hotels Expected

July 27, 2011 // Franchising.com // DALLAS - La Quinta Inns & Suites, the fastest-growing select service brand in the hotel industry, has reached an agreement with Idaho-based AmeriTel Inns Inc., to convert three AmeriTel Inn & Suites, representing more than 300 rooms, to the La Quinta flag. The first hotel, located in Twin Falls, will begin operating as a La Quinta Inn & Suites within 90-120 days, followed by hotels in Boise and Idaho Falls. Additional agreements between La Quinta and AmeriTel are expected in the near future.

"We are delighted to welcome AmeriTel to the La Quinta franchise system, as we announce the first in a series of agreements that will further accelerate our franchise growth," said Rajiv Trivedi, La Quinta's Executive Vice President and Chief Development Officer. Trivedi concluded, "We look forward to a long and mutually beneficial relationship with AmeriTel and its owners, the Black family - we could not hope for better or more experienced operators in the Idaho and Pacific Northwest markets."

AmeriTel was founded in the 1990s currently owns and operates 13 properties in Idaho and Utah, in the select service, upscale and all-suite segments under the AmeriTel Inns flag, as well as Hilton brands.

"We are happy to join the La Quinta family and become part of one of the most exciting franchise stories in the industry," said Brian Black, Vice President at AmeriTel. He concluded, "Our three La Quinta hotels, all newly developed within the past ten years, are already established market leaders that will now add the even greater competitive advantage of the La Quinta flag and operating systems. We are very excited about the new venture."

The three AmeriTel Inn & Suites to be converted to La Quinta Inn & Suites are:

The 101-room in Twin Falls, at 539 Poline Road
The 124-room in Boise Town Square, at 7695 West Emerald Street
The 84-room in Idaho Falls, at 2501 South 25th Street, East, Ammon, ID

All three hotels boast spacious, beautifully appointed guest rooms and prime locations near business, leisure and entertainment centers. Amenities include complimentary high-speed in-room internet, executive work stations, 24-hour indoor pool, spa, and fitness centers, and more. These hotels will participate in the La Quinta Returns® guest loyalty program that offers a way to earn free nights faster. Members earn points for every dollar spent at La Quinta hotels and redeem them for free nights, airline miles/credits toward free travel, and shopping and dining gift cards/certificates accepted at over 150 national retailers and restaurants. Guests can enroll at www.laquintareturns.com, the front desk of any La Quinta hotel or by calling 1-800-642-4258.

About La Quinta

LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to close to 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit www.LQ.com or call 1-800-SLEEPLQ. Follow La Quinta Inns & Suites on Twitter at http://twitter.com/LQ or become a Facebook fan at http://www.facebook.com/laquinta.

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