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Hardee's Restaurants in North Carolina Celebrate College Football Season With "Team Tender Tuesdays"

RALEIGH, NC--(Marketwire - Sep 2, 2011) - Hardee's® restaurants across North Carolina are celebrating the 2011 college football season across the state with a special promotion. Every Tuesday this season, Hardee's restaurants statewide will offer a 5-piece Hand-Breaded Chicken Tenders™ combo meal for the reduced price of $5, a savings of over $2.

More than 230 Hardee's restaurants statewide will participate in "Team Tender Tuesdays." The promotion begins Tuesday, Sept. 6 and runs the duration of the 2011 regular football season.

Fans throughout North Carolina are encouraged to take advantage of "Team Tender Tuesdays," whether cheering for the University of North Carolina Tar Heels, the East Carolina University Pirates, the North Carolina State University Wolfpack or the Appalachian State University Mountaineers.

In addition to "Team Tender Tuesdays," Hardee's will sponsor on-field promotions at three games during the season. At each game a fan will be given the chance to kick a field goal at halftime. If the kick is good, every fan in the stadium will receive a coupon for a free Hand-Breaded Chicken Tender™ Wrapper.

"Hardee's was born in North Carolina and we recognize the big role college sports play in the lives of many of our customers here," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee's franchisee in North Carolina and the U.S. "We're looking forward to continuing our tradition of supporting North Carolina's love of football with our 'Team Tender Tuesdays' and on-field kick promotions."

Hardee's Hand-Breaded Chicken Tenders are fresh, all-white-meat chicken tenders, hand-dipped in eggs and buttermilk and lightly breaded. The Tenders were added to the menu last year and were introduced to Hardee's by Boddie-Noell who first developed the menu item in the company's North Carolina test kitchens. The 5-piece Hand-Breaded Chicken Tenders combo meal includes Natural-Cut French Fries and a beverage.

About Boddie-Noell Enterprises

Boddie-Noell Enterprises (BNE) has been a Hardee's franchise operator continuously for 49 years. BNE is the largest Hardee's franchise operator in the United States with 335 restaurants across four states (North Carolina, Virginia, Kentucky and South Carolina). The company employs more than 12,000 people and is headquartered in Rocky Mount, N.C. For more information about the company, visit www.bneinc.com.

About Hardee's

Celebrating 50 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl's Jr.® restaurants and 1,909 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.hardees.com. Hardee's social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

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