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Häagen-Dazs® Shops Celebrates Sweet Springtime with Free Cone Day

Popular Ice Cream Brand Gives Free Scoops to Public on May 8

April 27, 2012 // Franchising.com // MINNEAPOLIS – Heavy sweaters and bulky coats are officially stowed away for winter and Häagen-Dazs® Shops, known for its pure, super premium ice cream, today announced it will host a free cone day for customers visiting any participating location nationwide.

From 4 p.m. to 8 p.m. on Tuesday, May 8, the Häagen-Dazs brand encourages consumers to stop by any of the more than 250 locations nationwide and enjoy a scoop of their favorite ice cream flavor, on the house.

“May is a time when communities across the nation start to say ‘so long’ to winter woes and ‘hello’ to the sweet sound of summer,” said Dawn Uremovich, president of Häagen-Dazs Shops. “We wanted to create a fun-filled afternoon that gets people out of their houses and we couldn’t think of a better way than to entice them with a free scoop of ice cream.”

In addition to its signature irresistible ice cream creations, the internationally-recognized brand offers a unique selection of sorbets, frozen yogurts, frozen beverages and a variety of indulgent frozen desserts including delicious fruit smoothies and Dazzler ice cream treats.

To find out if your local Häagen-Dazs Shop is a participating location, please visit the Shops locator on www.haagendazs.com/shops.

About Häagen-Dazs Shops

The first Häagen-Dazs Shop opened in 1976, giving consumers a new outlet for Häagen-Dazs pure, super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 250 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.com/shops/, join the company’s fan page at facebook.com/haagendazsshops, follow the brand at twitter.com/haagendazsshops or e -mail ownashop@icecream.com.

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Haagen-Dazs Shoppe Company, Inc., The »

Häagen-Dazs has sought to innovate and bring new frozen dessert experiences to its customers, including distinctive flavors.

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