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Holiday Inn Express Maceio Ponta Verde Opens in Brazil

By: Holiday Inn Express |  0 Shares     96 Reads

IHG Continues Growth in the Country’s Northeast Region, Famed for its Beautiful Beaches and Balmy Weather

June 26, 2012 // Franchising.com // MIAMI – IHG [LON:IHG, NYSE:IHG (ADRs)], one of the most experienced hotel companies in Latin America, today announced the opening of the Holiday Inn Express Maceio Ponta Verde in Brazil. The new-build, 160-room hotel is located one block from beautiful Ponta Verde beach in Maceió, the capital of the coastal state Alagoas, in Northeast Brazil and one of the top tourist destinations in the country.

Boasting a modern architectural design, the Holiday Inn Express Maceio Ponta Verde’s interior is decorated with a collection of local artworks and folk-art inspired crafts from the area, blending the richness of Maceió’s cultural heritage with the hotel’s contemporary and fresh style. The property also features an array of amenities, including free high-speed wireless Internet connections throughout the hotel and four meeting rooms, totaling 1,614 square feet (150 square meters) and a 100-person capacity. Other amenities include an outdoor pool, fitness center and business center.

Situated between Mundaú Lake and the Atlantic Ocean, Maceió is surrounded by beaches and lagoons, lending itself to a number of aquatic activities, from diving and fishing to snorkeling and boat excursions. The property is close to several historic attractions, museums and restaurants. Among the city’s main attractions are the Theo Brandao Museum, the Craft Fair in Pajuçara and the EcoPark Water Maceió, one of the largest water parks in Alagoas. Also near the hotel is the Ruth Cardoso Convention Center.

“We are delighted to continue to grow the Holiday Inn Express brand in the Northeastern part of Brazil by opening a hotel in a city like Maceio, well-known year-round for its powdery, white-sand beaches, emerald green waters, fabulous water sports and laid-back charm," said Alvaro Diago, COO, IHG, Latin America and the Caribbean. "We are devoted to continued expansion in the Brazilian market while maintaining our pledge to offer guests the highest quality services."

"This new property exemplifies IHG's goal of finding the right opportunities to introduce the Holiday Inn Express brand in destinations with a strong demand for high-quality yet affordable hotels." added Ricardo Lopez, vice president, sales & marketing, IHG, Latin America and the Caribbean. "Holiday Inn Express is designed to offer a comfortable, uncomplicated, fresh and modern experience at a great value for both leisure and business travelers. We are confident this hotel and the brand's strong value proposition will provide an excellent opportunity to continue to build guest loyalty and reach new customers."

Guests will experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a productive stay while traveling for business or leisure. The hotel’s complimentary Express Start® breakfast bar will feature a full range of breakfast items including a rotation of egg and meat selections, biscuits, yogurt, fruit and coffee.

Guest rooms feature comfortable queen or king-sized beds and a sitting area with a lounge chair. Business travelers will find large desks with ergonomic chairs, free high-speed Internet. The SimplySmart™ shower incorporates a proprietary Stay Smart™ Kohler showerhead, signature shower curtain with curved rod, upgraded 100 percent cotton terry towels and a custom line of cinnamon-scented bath products. Guests will enjoy the SimplySmart™ bedding collection where they will find new crisp fresh bedding which features an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets.

“The Holiday Inn Express brand is world-renowned and we strongly believe its commitment to excellence will allow our hotel to flourish,” said Cristovao Aparecido Ferreira, MC3 Imóveis Ltda, the hotel’s ownership and management company. “We could not be happier to be working with IHG, and we hope our partnership develops for many years to come.”

Latin America’s rapidly rising middle class is leading the hotel industry to strong growth across the region, as international and intra-country travel is significantly increasing. A positive supply-and-demand outlook offers IHG-branded hotels a great opportunity to expand in many potential markets.

IHG currently has 13 hotels in nine cities in Brazil, including one InterContinental® Hotel, two Crowne Plaza® Hotels, one Staybridge Suites®, five Holiday Inn® Hotels and four Holiday Inn Express® properties. IHG currently has five hotels under development in Brazil that are slated to open in the next two years.

The Holiday Inn Express Maceio Ponta Verde is IHG’s 19th Holiday Inn Express Hotel in Latin America and the Caribbean, and IHG’s 79th in the region, inclusive of all brands. Holiday Inn Express has more than 2,100 hotels in nearly 60 countries, located in major urban centers, gateway cities and resort destinations.

The hotel is owned and managed by MC3 Imóveis Ltda., under a license agreement with a company in the InterContinental Hotels Group. The hotel is located at Rua Gaspar Ferrari, 175 Ponta Verde, and reservations can me made by calling 1-888-HOLIDAY.
Holiday Inn Express hotels participate in IHG's guest loyalty program, Priority Club® Rewards, the industry's first and largest guest loyalty program with 65 million members. Priority Club Rewards membership is free and guests can enroll by logging on priorityclub.com, calling 1.888.211.9874 or inquiring at the front desk of this hotel or any one of IHG's more than 4,500 hotels worldwide.

About Holiday Inn Express

Holiday Inn Express hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free high-speed Internet access and free local phone calls (US and Canada only). There are currently more than 2,000 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit http://www.hiexpress.com/.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVENTM Hotels and HUALUXETM Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 65 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 661,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.

Media Contacts:

Kreps DeMaria PR
Israel Kreps| Cristina Planas | Ana Maria Colmenares
ikreps@krepspr.com | cplanas@krepspr.com | acolmenares@krepspr.com
+1(305) 663-3543

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