Jamba Juice Growth Continues, New Stores Open in Washington, DC with Tennis-Great Venus Williams

Two-Day Celebration Planned to Highlight the Company’s Commitment to Healthy Communities and Support of the Local Economy

EMERYVILLE, Calif. - (BUSINESS WIRE) - Jul. 9, 2012 - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, announced today the grand opening of their newest store in Washington, DC’s Dupont Circle. The store is operated through a joint venture with international tennis superstar and entrepreneur, Venus Williams. Williams, a member of the Washington Kastles, DC’s professional tennis team, and 2012 Summer Olympian, is a long-time philanthropist and supporter of academic enrichment and sports programs in the Washington, DC community.

“We are very excited about the partnership we’ve created with Venus and our expansion into the DC metropolitan market,” said James D. White, Chairman, President, and CEO, Jamba Juice Company. “Our entry into the DC market not only brings our healthy living brand to more customers, it also contributes to the economic growth of the city by hiring local residents and becoming an active member of the business community.”

Store grand opening celebrations kick-off Monday, July 9, 2012 at the Dupont Circle location, 1333 19th Street, NW, from 6:00 p.m. to 8:00 p.m. Senior Obama Administration officials along with local and national stakeholders, such as DC Central Kitchen, and National PTA, will join Jamba Juice® executives to highlight and promote Jamba’s Team Up for Healthy America™ and JambaGO™ initiatives. Both initiatives are designed to offer parents, teachers, students, government officials and community leaders solutions for eating healthier and staying active.

“I am thrilled to be in DC to celebrate the opening of my newest store,” said Venus Williams, Tennis Star and Entrepreneur. “For more than 10 years my family and I have worked closely with the District government and various community leaders to offer adults and children greater opportunities through education and sports. My partnership with Jamba Juice is an extension of that commitment in the fight against obesity and to promote a healthy active lifestyle.”

On Tuesday, July 10th, 2:00pm to 4:00pm, Venus Williams and Bruce Schroder, President of Stores and Chief Operating Officer at Jamba, will host a ribbon cutting event and officially welcome the public to the Dupont Circle store. Williams will be on-hand to sign autographs and walk the Jamba “orange carpet” with fans and local supporters of the company.

The Dupont Circle location is the second store in the region opened by the company and Williams in less than two years. In July 2011, Ms. Williams joined Jamba® team members to celebrate the opening of her first store in the Westfield Montgomery Mall, located in Bethesda, Maryland. The company expects to open an additional store in Union Station later this week and more in the area in the coming year.

Jamba Juice Company is currently awarding franchise opportunities to qualified, passionate individuals who desire to be a part of a popular and sought-after healthy, active lifestyle brand. For more information about joining the Jamba Juice team visit http://www.Jambafranchise.com. Fans can also like us on Facebook at www.Facebook.com/JambaJuice or follow us on Twitter at @JambaJuice.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50334043&lang=en

Source: Jamba Juice Company

Contact:

For Jamba Juice Company

Janice Duis
510-596-0100 X 7
Corporate Communications
jduis@jambajuice.com

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