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Build-A-Bear Workshop Supports Literacy in Public Schools Across America through DonorsChoose.org

ST. LOUIS - August 1, 2012 -(BUSINESS WIRE) - Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, announced today that it will raise funds for literacy programs in public schools through DonorsChoose.org with the help of Guests this August. DonorsChoose.org is an online organization that makes it easy for anyone to help better the lives of children by providing funds to public school teachers for classroom projects. Guests are invited to donate $1 (or more) to DonorsChoose.org when they check out at Build-A-Bear Workshop stores or at buildabear.com® now through September 2.

“Teachers have always held a special place in my heart because of the many great teachers I had as a child that helped me become who I am today,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We are excited to provide our Guests with this opportunity to support DonorsChoose.org and continue helping teachers with the resources they need to shape today’s students into tomorrow’s leaders.”

The funding will support literacy projects in public schools for teachers who are first time users with DonorsChoose.org. Build-A-Bear Workshop first partnered with DonorsChoose.org in 2009 and the company and its foundation have since raised over $100,000 to fund classroom projects throughout the United States.

“We are thrilled to continue our relationship with Build-A-Bear Workshop and thank them for empowering young people to give back and make a difference in classrooms across America,” said Charles Best, founder of DonorsChoose.org.

Since its inception in 1997, Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them, such as children’s and wellness, animals, literacy, and has given more than $30 million through its corporate donations and foundation grant programs to these causes.

For more information, visit a Build-A-Bear Workshop location or DonorsChoose.org.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world and entertainment destination website at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com®.

About the Build-A-Bear Workshop Friends Count Celebration

Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th birthday and 100 million furry friends made. To thank Guests for helping the company reach these milestones, Build-A-Bear Workshop is hosting a year-long “Friends Count” celebration. The celebration includes in-store events and charitable activities. The company is also inviting Guests to share and read stories about others who have made furry friends at Build-A-Bear Workshop at the website buildabear.com/stories. For more information and updates on Build-A-Bear Workshop and the year-long “Friends Count” initiative visit buildabear.com®.

About DonorsChoose.org

Founded in 2000 by a social studies teacher in the Bronx, DonorsChoose.org is a nonprofit website where public school teachers describe specific educational projects for their students, and donors can choose the projects they want to support. After completing a project, the donor hears back from the classroom they supported in the form of photographs and student thank-you letters. Requests range from pencils for a poetry writing unit, to violins for a school recital, to microscope slides for a biology class. In the past ten years of operation, residents of 50 states and 10 countries have funded 287,136 student projects, channeling more than $119 million in resources to over 6.8 million students.

Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Contacts:

Build-A-Bear Workshop

Jill Saunders
314-423-8000 ext. 5293
Cell: 314-422-4523
jills@buildabear.com

Shannon Lammert
314-423-8000 ext. 5379
Cell: 314-556-8841
shannonl@buildabear.com

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Create your very own Teddy Bear and other stuffed animals at the Build-A-Bear Workshop

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