FranConnect Expands Leadership Team with Seasoned Franchise Veterans

January 09, 2013 // // Reston, Va. – Amit Pamecha, CEO and Founder of FranConnect, announced today the addition of three experienced franchise industry professionals to its growing executive team in Reston, Va. The world’s largest technology supplier to franchise systems, FranConnect provides comprehensive applications tailored to solve a host of franchise needs, including franchise development, marketing, performance and royalty management,operations and more.

Joining the FranConnect team is new Director of Training Keith Lovell, VP of Business DevelopmentScott Thompson, and Business Development Manager Julie Nelson-Dennison. A former franchisee and regional franchise director of Wireless Zone, a Verizon Wireless premium retailer, Lovell comes to FranConnect with deep roots in the franchise space. Thompson, who willfocus on further increasing FranConnect’s client base, is a former executive vice president of Desjoyaux Pools, LLC and owner of multiple Fitness Together franchise locations. Nelson-Dennison is the former vice president of business development and franchise solutions at

“FranConnect is poised for tremendous growth over the coming years, and as we continue to perfect our business model and expand our service offerings, we’ll continue to grow with experiencedindustry professionals who truly understand the uniqueneeds of both franchisors and franchisees,” said Pamecha. “While every one of our franchise clients has unique challenges, each of our new team membersbrings extensive experience and an insider’s perspective to the company.”

FranConnect’s addition of Lovell, Thompson and Nelson-Dennison continues a company-wide trend of recruiting top-notch franchise professionals. In March 2012, FranConnect appointed Keith Gerson as its President of Global Operations after a 30-year career working various positions in the franchise sector.In August 2012, FranConnect hired former President and CEO of HouseMaster Home Inspections, Kathleen Kuhn, as the new VP of Franchise Marketing Solutions.

Pamecha’s announcement also comes on the heels of a banner company year where FranConnect grew its customer base to more than 450 franchise brands. Moreover, the company has enjoyed 20-30 percent increase in its customer base each year for the last eight years.

About FranConnect, Inc.

FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit

Media Contact:

Monica Rutkowski
Fishman Public Relations
(847) 945-1300 x235


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