NEW YORK, Jan. 9, 2013 // PRNewswire // -- Orange Leaf Frozen Yogurt (Orange Leaf), a self-serve, choose-your-own-toppings frozen dessert chain, has announced the opening of its first store in Manhattan. To celebrate its grand opening on Jan. 24, Orange Leaf has partnered with Cookies for Kids' Cancer, a national non-profit organization committed to raising funds to support research for new and improved therapies for pediatric cancer, the leading cause of death by disease for children under the age of 18. In four years, Cookies for Kids' Cancer has granted nearly $4 million to research. Orange Leaf will donate all proceeds from its grand opening day to Cookies for Kids' Cancer.
Headquartered in Oklahoma City, Okla., the first NYC store will be located at 608 Second Avenue, between 33rd and 34th Streets. With more than 200 locations nationwide, Orange Leaf allows its customers to make their own desserts by selecting from 16 frozen yogurt flavors, including no-sugar-added, gluten-free and lactose-free alternatives, and choosing from a generous selection of do-it-yourself toppings.
"During the past several years, the frozen yogurt industry has taken the country by storm, especially in New York City," said John "Skip" Connors, New York Franchisee for Orange Leaf. "By launching in NYC, we look forward to introducing New Yorkers not only to our great tasting frozen dessert, but also to the community-driven treats experience. As an organization, Orange Leaf has become known for its commitment to giving back to the communities in which it has a presence. We are delighted to support this effort and to partner with a wonderful organization such as Cookies for Kids' Cancer."
In addition to donating all proceeds generated during its grand opening to Cookies for Kids' Cancer, Orange Leaf's traditional toppings bar will include a selection of cookies from the charity available for New York customers to put on top of their frozen treats.
"We commend Orange Leaf for their efforts to support local communities and look forward to welcoming such a sweet organization to New York City, where community spirit made Cookies for Kids' Cancer a reality," said Gretchen Holt Witt , Founder of Cookies for Kids' Cancer. "On its grand opening day, not only will all proceeds be donated to Cookies for Kids' Cancer, but our gourmet cookies will be featured at the toppings bar so everyone can taste how delicious they are and hopefully get excited about supporting our cause."
The grand opening event will take place from 4:00 p.m. – 8:00 p.m. ET on Thursday, Jan. 24 at 608 Second Avenue.
Cookies for Kids' Cancer, a recognized 501(c)3,was founded in 2008 by Gretchen and Larry Witt, who were inspired by their young son Liam's courageous battle against pediatric cancer. Through the concept of local bake sales and online cookie sales, Cookies for Kids' Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to provide more families with the hope they deserve. Thousands of bake sales and other events, raising millions of dollars, have been held in all 50 states, as well as 13 countries including Puerto Rico, Canada and the U.K. – making Cookies for Kids' Cancer's mission of funding pediatric cancer research possible. Tragically, Liam Witt lost his four-year battle but he and all children fighting childhood cancer continues to be the organizations' inspiration. For more information about Cookies for Kids' Cancer visit www.cookiesforkidscancer.org, and follow on Facebook at www.facebook.com/cookiesforkidscancer and on Twitter @cookies4kids.
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with more than 200 locations from coast to coast. Orange Leaf's pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors, including no-sugar-added, gluten-free and lactose-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information and franchise opportunities, visit http://orangeleafyogurt.com/, like Orange Leaf Yogurt on Facebook, or follow us on Twitter @myorangeleaf.
KCSA Strategic Communications
SOURCE Orange Leaf Frozen Yogurt