[startScottsdale, Ariz. - The Joint Corp., a leading franchisor of chiropractic clinics announced the opening of its sixth clinic in Pooler. This fast growing concept is slated to have an additional openings in Brookhaven, Kennesaw, Johns Creek, East Cobb and Midtown in 2013.
The Joint is led by John Leonesio, Founder and former CEO of Massage Envy. Mr. Leonesio is revolutionizing the chiropractic care industry just as he did the massage therapy industry a decade ago. "Making the benefits of quality chiropractic care both extremely affordable and convenient to the millions of Americans who need it can't happen fast enough," Leonesio said. "All our efforts will therefore be focused on growing The Joint into a national franchise operation, staffing each clinic with leading chiropractors and delivering a superior chiropractic care experience to all our members." Mr. Leonesio's plan is simple: apply the same core strategies that made Massage Envy immensely successful directly to The Joint and he is finding fast support from Massage Envy Franchisees.
All the new clinics that have opened are owned and operated by Massage Envy franchisees. “We knew the magic that John had worked with Massage Envy and the membership model, "states Mr. Don McMahon, franchisee of the Dacula clinic. “John is the master at simplifying the service delivery process and creating value for the consumer.”
And it is working. The Joint currently has 340 clinics open or in development in 25 states.
The Regional Developer for the Atlanta area is Dr. Patrick Greco. Atlanta and its surrounding counties are slated for the development of 30 clinics.
Dr. Greco is a graduate of Seton Hall University with a Bachelor of Science degree in Health and Physical Education; Dr. Greco earned his Doctor of Chiropractic from Life University. The owner of two Massage Envy clinics in the Atlanta area, Dr. Greco has always had a profound interest in the health and wellness industries. “The basis of chiropractic care is assisting the body as it naturally strives towards optimum health. This is an area of preventative health care that I not only find fulfilling, but also intriguing,” said Dr. Greco.
Already familiar with the tremendous success of John Leonesio, Dr. Greco immediately became immersed with the business model of The Joint and knew he had found his next business venture. “With the continuous changes in the health care industry of steadily increasing deductibles and patient co-pays, decreased reimbursement to doctors and denial of coverage through third party administrators, it is making regular chiropractic care unattainable but The Joint changes all that.” said Dr. Greco.
Jeff McGinty, franchisee of the Buckhead clinic. “Under the direction of John Leonesio a brand is being built within the chiropractic community that will enable everyone to benefit from affordable and convenient chiropractic care.”
The Joint Corporation was founded in Tucson Arizona in 1999, with a vision to transform the traditional and confusing concept of chiropractic care into a simple and affordable reality. Today, The Joint...the chiropractic place creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. The Joint concept offers convenient hours and no appointments are necessary. The Joint was ranked in Entrepreneur Magazine Franchise 500 at #285 and in Inc. Magazine Inc.500 Fastest Growing Companies at #94. For more information visit thejoint.com.
John Leonesio is recognized expert in the health, wellness and franchise industry, with more than 40 years’ experience. In the 1970s, Mr. Leonesio co-founded Scandinavian Health Spas, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985. In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness. In 2002, Leonesio founded Massage Envy. In just 6 years, he took it from concept to a $300 million operation with more than 800 licenses awarded.
SOURCE The Joint Corporation
Barbara Carrera Holland