Weight Watchers Becomes Newest Member of the Care Continuum Alliance

Leading provider of weight management services shows commitment to corporate wellness and population strategies.

Washington, D.C. (PRWEB) March 05, 2013 - The Care Continuum Alliance, the voice of the population announced today its newest member: Weight Watchers International, Inc., the world’s leading provider of weight management services.

“We are thrilled to welcome Weight Watchers as a CCA member,” said Care Continuum Alliance interim Executive Director, Fred Goldstein. “It showcases the diversity and breadth of our membership, and the organization’s role in bringing together companies that contribute to population health along the continuum of care and in a variety of settings.”

The Care Continuum Alliance, the leading advocate for the population health industry, represents more than 200 organizations and individuals providing services across the continuum of care - from wellness and prevention to chronic condition management and complex care management. Through advocacy, research and the Care Continuum Alliance promotes evidence-based strategies to improve health care outcomes and reduce avoidable care costs.

Weight Watchers has a focus on behavior change to help members and subscribers establish a healthy lifestyle and lose weight. “This demonstrates an essential component of our population health model that emphasizes a consumer-centric perspective, in this case, not merely in the fight against obesity, but in the pursuit of a healthy lifestyle for all,” said Goldstein.

“Our membership with CCA demonstrates our growing commitment, not only to our millions of consumer members, but also to our rapidly growing corporate wellness and healthcare focus through ourWeight Watchers Health Solutions team” said David Kirchhoff, CEO of Weight Watchers International. “We are particularly interested in the association’s role as an advocate for population health strategies, and its efforts to connect its members and produce effective partnerships to help transform the health care system and promote healthy lifestyles.”

“It is encouraging to see that CCA has a community health focus and supports a patient-centered approach. The obesity epidemic cannot be contained within the confines of the doctor’s office alone. We stand ready to help physicians and other care providers help their patients in the battle against weight-related chronic disease,” said Kirchhoff. “We’ve found that effective, affordable occurs when primary care professionals refer patients to community-based weight loss programs and that with this support weight loss is significant and lasts long-term.”

CCA has devoted considerable efforts in both, research and advocacy, to develop and policies to address the obesity epidemic that our country and its related chronic complications, such as diabetes. Through partnerships with members, and industry stakeholders, CCA just released the second and updated edition of its well-received Obesity Toolkit, developed to address the management of obesity by all stakeholders including providers, employers, and payers, in response to members and industry requests for tools to enable conversations between primary care providers and their patients.

About the Care Continuum Alliance

The Care Continuum Alliance represents more than 200 organizations and individuals and aligns all stakeholders on the care continuum toward improving population Through advocacy, research and education, the Care Continuum Alliance advances strategies to improve care quality and outcomes and reduce preventable costs for the well and those with and at risk of chronic conditions. Learn more at http://www.carecontinuumalliance.org.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world’s leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

Contact:

Isabel Estrada-Portales
Care Continuum Alliance Inc
www.carecontinuumalliance.org
202.360.5253

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Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations.

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