April 10, 2013 // Franchising.com // LOS ANGELES – Fatburger (www.fatburger.com), an All-American, fast casual burger restaurant, has officially signed a three-year partnership with USC to become a proud partner of USC Athletics. Working with USC Sports Properties, the FOX-owned sales entity which manages the marketing and media rights on behalf of USC Athletics, Fatburger will receive a variety of multi-media sponsorship entitlements including on-field and courtside signage, video board features, Fan Fest display and radio spots.
Having provided post-game burgers for the football team for many years, Fatburger will now expand its presence on campus through additional integration at events featuring USC Athletics. Hollywood’s burger favorite will be utilizing their Fatmobile, a mobile food-truck, to cook up delicious Fatburgers, serving hundreds of hungry student athletes, alumni and fans. With a diverse selection of burgers, the chain is dedicated to offering high-quality, lean beef options, ranging in size from small to XXXL.
“My sons and I are all proud alums, so we jumped at the chance to extend the partnership, becoming an official partner of USC Athletics,” said CEO of Fatburger, Andy Wiederhorn. “We are honored to have the opportunity to feed one of the most elite sports programs in the country and hope that our tasty burgers will fuel the Trojans to bring home many more championships.”
“Partners of USC Athletics are more than just companies, they’re the people behind those companies,” said USC Athletic Director Pat Haden. “The team at Fatburger understands the Trojan tradition and we’re excited to expand our partnership with such a great group.”
“Fatburger and USC Athletics are both iconic brands in Los Angeles, so teaming up together makes perfect sense,” said Dan Shell, Vice President and General Manager for USC Sports Properties. “We look forward to working with Fatburger on a partnership from which the Trojan fan base is sure to benefit.”
For more information or to find a Fatburger near you, please visit www.fatburger.com.
An All-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers made fresh with 100% pure lean beef specifically created for each customer. With a legacy more than 60 years old, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
USC has one of the nation’s most successful athletic traditions. Trojan teams have won 117 national championships (95 men’s, including a national-best 82 NCAA titles, and 23 women’s), more than all but 2 other schools. USC’s men athletes have won more individual NCAA titles (307) than any other school (the Women of Troy have another 67 individual NCAA crowns). Troy has more Olympians, medalists and gold medalists than any school: since 1904, 418 Trojans have competed in the Games, winning 135 gold medals (with at least 1 gold in every summer Olympics from 1912), 87 silver and 64 bronze. Four Trojans have won the prestigious Sullivan Award as America’s top amateur athlete: diver Sammy Lee (1953), shot putter Parry O’Brien (1959) and swimmers John Naber (1977) and Janet Evans (1989). Two Women of Troy have won the Honda-Broderick Cup as the top collegiate woman athlete of the year: Cheryl Miller (1983-84) and Angela Williams (2001-02). Trojan women have won
Awards, as their sport’s top female athlete. USC student-athletes have received 51 NCAA Postgraduate Scholarships (in the Top 10 among all schools) and Troy has had 29 first team Academic All-Americans and 4 athletes who were Rhodes Scholars. USC fields 21 intercollegiate teams, 9 men’s (football, basketball, baseball, track and field, swimming and diving, tennis, golf, water polo, volleyball) and 12 women’s (basketball, track and field, swimming and diving, tennis, golf, water polo, volleyball, rowing, cross country, lacrosse, sand volleyball).
A division of FOX Sports, USC Sports Properties is a full service sales and marketing organization representing the University of Southern California. Its mission is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of its corporate partners, USC, and its stakeholders.