Frozen Peaks Revolutionizes Frozen Yogurt Industry with FP Pops

New Product Introduction Redefines Self-Serve Frozen Yogurt

Whippany, NJ (PRWEB) June 27, 2013 - Frozen Peaks International LLC, a leading New Jersey-based self-serve frozen yogurt corporation, announced today the launch of FP Pops™, the company’s ground-breaking froyo on a stick product. FP Pops are made fresh daily from an in-store menu of 24 premium frozen yogurt and sorbet flavors. Customers pick their pop and the store’s skilled FP Pops Artisans individually handcraft the FP Pops for customers using a selection of six coatings and eight toppings.

Using the gourmet variety of Frozen Peaks® frozen yogurts and sorbets means that FP Pops contain live and active probiotic cultures and are an excellent source of calcium. They are perfectly proportioned and available in reduced fat, low-fat and non-fat flavors; all are approximately 100 calories. FP Pops also represent an extension of the company’s mantra, “Endless Possibilities”.

“Customers are in charge at Frozen Peaks, they can have exactly what they want each and every time. There is no limit to what you get when you walk in. FP Pops are no exception; each one is made to order right in front of the customer using their selected combination of coatings, toppings and/or dunking sauces. In a cup, or on a stick, it’s all about our yogurt and your imagination,” said Jay Mena, CEO of Frozen Peaks International LLC.

Frozen Peaks is already known for the rather unique experience it offer customers in the crowded and me-too self-serve frozen yogurt industry. The company has been influential within the category in aspects that range from product selection, to store aesthetics and operational efficiency. The introduction of FP Pops further distinguishes the organization as pioneering and sets it apart from the competition.

“It’s not everyday a new product is introduced to the self-serve frozen yogurt marketplace. Everyone thinks they have seen all there is to see, and some have even predicted that the craze has run its course. We are turning that theory upside down with FP Pops,” continued Mena.

With six prime retail locations in the metropolitan New York City area, Frozen Peaks® is aggressively expanding its footprint. The company is poised to begin construction on two additional corporate locations. It has also finalized contract negotiations with at least one franchisee, and has a growth plan that includes 30 more franchise partners over the next two years.

“Within the franchise industry, self-serve frozen yogurt is one of the most popular and fastest-growing segments out there. We were definitely on the radar of anyone doing research into this type of business opportunity. We have an exceptional brand in the self-serve frozen yogurt sector and people recognize that the minute they visit one of our stores. FP Pops and the industry leadership and innovation it demonstrates will simply add to the appeal,” said Mena.

For more information about FP Pops, Frozen Peaks and franchises, email Jay (at) frozenpeaks (dot)com or call 973-600-8236. To learn more about Frozen Peaks and FP Pops, visit


Jay Mena


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