Denny’s Franchisees Praise Direct Capital’s Tech-Driven Financing

Denny's franchisees have found success with Direct Capital's financing technology in recent years.

Portsmouth,New Hampshire (PRWEB) July 31, 2013 - Cutting-edge lending technology has made obtaining franchise financing easier and faster than ever for Denny’s franchisees, according to a new video from Dawn Lafreeda, owner of 72 stores.

Lafreeda, a six-state franchisee who started with Denny’s when she was 16, frequently needs capital to re-image and upgrade her stores. She’s made frequent use of Direct Capital financing over the last decade, and in the YouTube video, she explains how a streamlined financing process has helped her take care of capital needs quickly. Doing so can be particularly challenging for someone who must manage the needs of more than 70 stores across several states, so the speed of the transaction is an important part of the equation for Lafreeda.

To view the video, visit

“The Direct Capital application process was so simple for me,” Lafreeda said. “They made it very effortless, very easy. It was a dream.”

Lafreeda is a nationally known franchisee, whose 72 stores make her the most prolific Denny’s franchisee. She began in the national restaurant chain as a waitress, bought her first restaurant at 23 and has acquired 71 locations since then.

Her words are echoed by Texas Denny’s franchise Judy Barreas, who has been working closely with Direct Capital on equipment upgrades. The ease of the process is what has kept her coming back to Direct Capital time and time again, as well as a great relationship with her account manager, Jeff Matos.

“I’ve used other lenders in the past, but with you guys, I love the ease of the process,” Barreras said. “I’m a busy franchise owner. I don’t have a lot of time and energy to worry about financing. Direct Capital does everything for me and I just have to worry about signing the paperwork.”

Direct Capital has invested in technology to make the financing process easier for customers in recent years, slashing the average approval time from days to minutes. With strong capital needs for equipment and fixtures, as well as working capital to tackle projects that arise out of the blue, Denny’s franchisees need that quick turnaround time.

“Technology will continue to be a priority for us, particularly in the fast-paced franchise space where capital is so essential,” said Matthew Goyette, Vice President of Major Accounts at Direct Capital. “Our long track record of working with Denny’s and our deep understanding of their needs and culture have allowed us to partner with franchisees to make great things happen.”

To learn more about Direct Capital and view Lafreeda’s video, visit this link.

About Direct Capital

Established in 1993, Direct Capital is a financial technology company that delivers financial solutions for small & medium sized businesses, franchisors, and equipment and technology sellers. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia. You can follow Direct Capital on Twitter at or subscribe to its PointBlank blog at


Dave Choate
Direct Capital Corporation


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