West Coast Franchise Expo Gears Up to Spotlight Small Business, Economic Growth

Thousands expected to attend leading industry event in Anaheim
October 24-26.

July 31, 2013 // Franchising.com // Paramus, N.J. – Hosted in Anaheim, CA for the second consecutive year, the 2013 West Coast Franchise Expo (WCFE) is the largest franchise event on the west coast, uniting qualified prospective franchise owners with growing brands. For three days, October 24-26, thousands of entrepreneurs will pass through the doors of the Anaheim Convention Center, searching for their next business venture.

“The expo in Anaheim is geared towards those franchise brands that are looking to develop west of the Mississippi,” said Tom Portesy, President of MFV Expositions. “We’re able to draw well-respected, growing franchise brands from a wide variety of industries and in turn, we attract highly qualified prospects hungry for new business opportunities. We see many exhibitors awarding franchises based on meetings at WCFE.”

With more than 200 exhibitors, 50 free seminars and six symposia, the WCFE, hosted by MFV Expositions and the International Franchise Association, provides a unique experience for both franchisors and show visitors. In addition to the educational value, organizers say the opportunity for senior-level executives and new/existing investors to meet face to face is invaluable.

“West Coast Franchise Expo has proven in the past to be an excellent opportunity for Primrose Schools to meet highly qualified franchise candidates,” said Tim Linderman, the director of franchise development for Primrose Schools. “We finished up the expo last year with several exciting leads. As we continue to grow our brand in the west, it’s critical to meet qualified prospects to fuel our expansion.”

As franchising continues to spur economic growth, the tenth anniversary of the California event promises to be the most successful yet. According to the ADP’s National Franchise Report, the U.S. added more than 27,000 franchise jobs in June, up nearly 8,000 from May.

“It’s clear that franchising plays a significant role in cultivating small business growth,” said Portesy. “The trend continues toward entrepreneurship for those who want a new career. As we regain confidence in the economy and lending improves, people are ready and willing to invest in new opportunities. We’ve seen this at the International Franchise Expo in New York as well as here in Anaheim on the west coast.”

The franchise industry is a major contributor to the U.S. economy, employing more than 20 million people and contributing over $2 trillion in economic activity, according to the International Franchise Association.

To register to attend the West Coast Franchise Expo, visit www.wcfexpo.com. On-site registration is also available, but pre-registration is recommended.

About MFV Expositions

For more than 22 years, MFV Expositions has been producing the leading franchise events worldwide that consistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business. In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow your franchise, MFV also offers access to online franchise opportunities through web-based resources, lead management tools and solutions for generating sales.

SOURCE: West Coast Franchise Expo


Sara Schulte
Fishman Public Relations



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The West Coast Franchise Expo is the premier franchise event in the growing West Coast market.


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