Dickey’s Cues Up a New Location in California

Nation’s Fastest Growing Fast Casual Opens in Hollister

HOLLISTER, Calif. - August 12, 2013 - (BUSINESS WIRE) - Dickey’s Barbecue is enthusiastic about opening a new location in Hollister. The Hollister location opens Thursday, August 15 at 11 a.m. and is throwing a three-day party to celebrate.

“We’re very excited to meet the community at out three-day kick-off party,” said owner Dawn Toff who owns and operates this location with Ron Toff. “We know the whole community will fall in love with our slow-smoked barbecue and home-style sides.”

Thursday, August 15: The first 50 customers will receive a Dickey’s gift card fully loaded with up to $50. The next 100 customers will receive a voucher for a free meal plate with the purchase of a drink.

Friday, August 16: The party continues with free Dickey’s Barbecue giveaways. The first 100 customers will receive a free Big Yellow Cup of Miss Ollie’s Tea and Dickey’s merchandise.

Saturday, August 17: Join 92.7 KTOM for $2 Pulled Pork Big Barbecue sandwiches from noon to 2 p.m. Dickey’s will hold a drawing for free barbecue for an entire year. Three winners will be chosen and one lucky guest will win a $500 gift card to Dickey’s.

Dickey’s Barbecue in Hollister is located at 551 McCray Street, next to Urgent Care. The nation’s fastest growing barbecue franchise is set to open another location in Castro Valley on Thursday as well.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 40 states and holds the title of the world’s largest barbecue franchise. This year both Technomic and Nation’s Restaurant News named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.


Dickey’s Barbecue
Kate Morganelli


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Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.


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