Endurance House Completes Deal to Bring Three Stores to Greater Atlanta

Retail Chain for Novice to Seasoned Triathletes, Runners, Cyclists and Swimmers Seeks
Entrepreneurial Endurance Enthusiasts to Sign On As Franchisees and Continue Growth Nationwide

MADISON, Wisc. (August 8, 2013) – Endurance House (www.endurancehouse.com), a growing chain of specialty retail stores catering to experienced triathlon, IRONMAN and marathon competitors and to runners, walkers, cyclists and swimmers of all abilities, announced today that it has finalized a franchise agreement that will bring three locations to Greater Atlanta and simultaneously introduce the concept to the eastern United States.

A newly formed company, Karpe Diem LLC, is now researching available properties and expects to open its first site next February. All three sites are due to open within four years.

“We’re very excited to have completed this latest deal, as it will give us a presence on both coasts,” said Endurance House Co-Founder Jamie Osborn. “With pins now in the map in Atlanta, Denver and San Diego, all big markets hosting many endurance events each, we’ll gain excellent exposure to the general population and more importantly to triathletes and other endurance sport participants who convene there.”

The Atlanta agreement marks the first multi-unit franchise deal for Endurance House, which currently has two stores open in its native Wisconsin and two more about to open in Westminster, Colo., and Oceanside, Calif. The company is seeking those with a desire to “own their passion” for endurance sports to join its franchise network and develop individual stores or fulfill multi-unit agreements throughout the United States. Interested parties should contact Rachel Varn, Director of Franchise Development, at (443) 791-9700 or rvarn@endurancehouse.com or visit www.endurancehouse.com.

“Triathlon is growing fast, especially in the southern United States where weather conditions are conducive to year-round events,” said Osborn. “There are a ton of clubs, races and general interest for the sport in that region. With its super-dense population, great infrastructure and the favorable weather, Atlanta can support several brick-and-mortar concepts in our channel and we're excited to be part of the fray. We feel strongly that we’ll rise to the top of the segment there.”

The Endurance House retail concept stands apart from big box retailers, mom-and-pop sporting good stores and traditional specialty running and bike stores catering almost exclusively to the most seasoned competitors. Each store is equally accessible to everyone from those just picking up a new activity to the most extreme level of endurance sport participants. The company helps its clientele "Redefine Their Possible" by providing an encouraging atmosphere, building relationships with customers and delivering “Gold Standard Guest Service.” Carefully trained consultants listen intently to each customer to ensure they give them the best recommendations for getting the most out of every stride, stroke or spin of the wheel. Customers are treated to a free Endurance House Personalized Movement Profile™, a technology-infused consultation to determine what gear will fit them and their efforts best. They also gain access to encouraging social training communities dedicated to help them succeed, and can select from a meticulously curated collection of gear that crosses a full spectrum of brands and price points. Additional services such as race wheel and wet suit rentals make Endurance House a ready source of the gear go-getters need to succeed.

“We want to help everyone succeed on their transformative journey,” said Osborn. “That goes as much for the customers who come to us for advice on how to up their game as it does for the business investors who recognize Endurance House as a great opportunity to follow their passions for personal and professional improvement.”

Franchise opportunities with Endurance House are available in markets throughout the United States. For more information, visit www.endurancehouse.com/ownafranchise.html or call Rachel Varn, Director of Franchise Development, at (443) 791-9700 or rvarn@endurancehouse.com.

About Endurance House

Endurance House was founded in Madison, Wisc., by Jamie and Tara Osborn, a husband and wife team with a long list of completed marathons and triathlons between them. While on a training run in the summer of 2006, Jamie put a name to the new retail store he and Tara were planning to launch, a welcoming venue offering a genuine and encouraging retail atmosphere for triathletes, runners and walkers of all abilities. There are currently two locations in Madison and Middleton, Wisc., and two stores scheduled to open in September in Westminster, Colo., and Oceanside, Calif. Endurance House has at its core a focus on building relationships with people to help them “Refine Their Possible,” providing the knowledge, gear and motivation to meet and exceed their personal performance goals. For more information visit www.endurancehouse.com or follow Endurance House on Facebook: www.facebook.com/pages/Endurance-House/166971885860.

The Endurance House franchise opportunity takes this a step further, giving those seeking to make a career of the sport they love and others with an appreciation for fitness the chance to “own their passion” by opening locations throughout the country and receiving a comprehensive package consisting of training, marketing support, purchasing strength, site selection assistance, proprietary systems and many more components designed to give them the best potential for success. For more information, visit www.endurancehouse.com/ownafranchise.html.

SOURCE: Endurance House

Media Contact:

Greg Pitkoff
GRiP Communications LLC
(718) 404-9277



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The Endurance House franchise opportunity gives those seeking to make a career of their zeal for endurance sports and others with an appreciation for fitness the chance to "own their passion" by opening locations throughout the country.


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