Tide Dry Cleaners Expands Franchise System, Opens Location In Omaha

Omaha, NE Franchise Extends the Tide Dry Cleaners Promise To Change Dry Cleaning For Good.

OMAHA, Neb. - Aug. 15, 2013 // PRNewswire // - Via Nova Holdings, LLC, in collaboration with Procter & Gamble (P&G) opened Nebraska's first Tide Dry Cleaners® store in Omaha. The store applies Tide's 60 years of fabric-care experience, GreenEarth® cleaning technology and concierge services to meet customers' needs.

"We are proud to provide excellent customer service, superior dry cleaning quality and amazing convenience to every customer of Tide Dry Cleaners," said Kimberley McCutcheon, general manager of Tide Dry Cleaners Omaha.

The new Omaha store will host a public grand opening event on Saturday, August 17. Tide Dry Cleaners and Performance Toyota-Scion of La Vista have partnered with Cars 4 Heroes to give away a car to a Military Veteran at the event.

The Tide Dry Cleaners system provides the convenience of drive-thru concierge services and access to the "Tide Dry Cleaners Anytime" offering, which allows 24-hour pick-up and drop-off. Through its partnership with GreenEarth, and utilization of Tide® fabric care cleaning solutions for wet and dry cleaning, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles. "We are excited to bring Tide Dry Cleaners to Omaha. We are focused on changing the dry cleaning industry for good through our many unique offerings such as 24-hour conveniences, Tide and GreenEarth Cleaning process and best-in-class customer service," said Andrew Gibson, Tide Dry Cleaners Brand Manager.

"We are thrilled to see Tide Dry Cleaners network continue to expand nationally and are very happy to be partnered with Via Nova Holdings, LLC in Nebraska. We join them in celebrating the opening of their first Tide Dry Cleaners location in Omaha," says Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a subsidiary of Procter & Gamble.

About Tide Dry Cleaners®

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit: http://www.tidedrycleaners.com.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin, and Jim Douglas. GreenEarth technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.greenearthcleaning.com.

About Cars 4 Heroes

Cars 4 Heroes is a not for profit that provides free basic transportation to Military personnel and their families that are in need. With the help of companies and many in the community we have helped many individuals and families with a new found freedom to better their lifestyle. A vibrant community depends on the participation and contributions of all its members. Cars 4 Heroes receives over 20,000 requests from those in need every year. For more information, visit www.cars4heroes.org.

SOURCE Tide Dry Cleaners


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