Dickey’s Multi-Unit Franchise Owner Opens Third Location in California

Nation’s Favorite Barbecue Franchise Opens in Castro Valley

CASTRO VALLEY, Calif. - August 20, 2013 - (BUSINESS WIRE) - On Wednesday, August 21 at 11 a.m. the new Dickey’s in Castro Valley will open its doors to all barbecue fans. The first 50 customers who purchase an item on that day will receive a Dickey’s gift card fully loaded with up to $50.

“Dickey’s authentic pit-smoked barbecue has become a favorite on the West Coast,” said multi-unit owner Jimmy Lu, who also owns locations in Fremont and San Jose. “The Castro Valley community is very family-oriented and Dickey's is a perfect fit for this town.”

On Thursday, customers will enjoy a day of free giveaways. The party finishes out on Friday, August 23 with a guest appearance by 95.3 KRTY and $2 Pulled Pork Big Barbecue sandwiches from 11 a.m. to 1 p.m.

“It’s exciting to be expanding the Dickey’s brand across northern California,” said Lu. “Customers enjoy Dickey’s authentic slow-smoked barbecue and keep coming back for more!”

This new location is located at 3835 E. Castro Valley Blvd, right next to 24 Hour Fitness. Dickey’s Barbecue Pit is showing no signs of slowing down. The nation’s fastest growing barbecue franchise opened in Hollister on Thursday.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 40 states and holds the title of the world’s largest barbecue franchise. This year both Technomic and Nation’s Restaurant News named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.


Dickey’s Barbecue Restaurants
Jami Zimmerman


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Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.


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