Blaze Fast-Fire'd Pizza Signs Lease in Royal Oak, MI

Built-To-Order Assembly Line Pizza Concept Targeting Eight Locations in Metro-Detroit

PASADENA, CA - (Marketwired - Aug 21, 2013) - Blaze Fast-Fire'd Pizza, the leader of the fast-casual, build-your-own artisan pizza category, today announced that its franchisee, Blaze Midwest, Inc. based in Houghton Lake, Michigan will soon open a location in the heart of downtown Royal Oak at 112 S. Main Street. Scheduled to open in mid-October, the Royal Oak location will have 80 interior seats and additional patio seating facing Main Street. The 3,900 square foot Blaze Pizza restaurant will feature a "casually hip" design along with an interactive assembly line format and blazing-hot open-hearth oven.

The Royal Oak restaurant is part of a plan to build 10 Blaze Pizzas in metro-Detroit and throughout Michigan. The location at 112 S. Main Street is the first location to be announced by Blaze Midwest, Inc. under a recently signed franchise development agreement. Blaze Midwest, Inc. is actively filling its pipeline with more restaurant sites in Michigan beginning with metro-Detroit. "We're thrilled by the positive response our concept has received, and are excited to be opening our first restaurant," said Rodney Walker, president of Blaze Midwest, Inc. "We're looking forward to bringing fast-casual pizza to the market and showing Michigan what it has been missing."

Blaze Pizza uses an assembly line format to create artisan pizzas at lightning fast speed -- all for only $6.95. Each Blaze Pizza restaurant makes its own dough from scratch using a recipe that requires a 24-hour fermentation period to produce its signature light-as-air, crisp crust. Guests watch as each perfectly proofed dough ball is pressed into a generous 12-inch crust. Next, they travel down the assembly line to "co-create" a signature pizza or design one of their own -- with over 40 artisanal toppings to choose from. Pizzas are "fast-fire'd" in a blazing-hot oven and ready in a scant 120 seconds. Blaze Pizza's menu also features signature salads, fresh lemonades and house-made S'more Pies. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The company will also offer online ordering.

About Blaze Pizza

A creation of Elise and Rick Wetzel (founder of Wetzel's Pretzels), the concept includes the talents of highly acclaimed Executive Chef Bradford Kent and an executive team that brings QSR experience from numerous concepts including Buffalo Wild Wings, Chipotle Mexican Grill, Panda Express, and McDonalds. The company, which has been featured by Forbes, CNBC, The Wall Street Journal and Good Morning America Live, currently has locations in California and is expanding nationwide. To learn more, please visit or

About Blaze Midwest, Inc.

Operating under the umbrella of Northland Investments, Blaze Midwest, Inc. and their sister companies Mariane, Inc., Bells & Birds, Great Lakes Dining and OC Michigan, own and operate a total of 43 quick serve and 13 casual dining restaurants spanning three Midwest states including Michigan, Indiana and Ohio. Formed in 1987, Northland Investments now employs nearly 1,800 team members at their Yum! Brands locations and their sister casual dining concepts including T.G.I. Friday's and Old Chicago.

Media Contact:

Joshua Levitt
Morgan Marketing & Public Relations, LLC
(949) 261-2216


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The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality.


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