STAMFORD, Conn. - August 21, 2013 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the signing of Aloft Kiev, which will mark the entrance of Aloft Hotels into Ukraine when it opens in 2015. Created to shake up the staid and traditional mid-market hotel sector, Aloft is redefining the category with its different by design approach to style and a vibrant social guest experience, at an affordable price point.
“We are excited to grow Starwood’s presence in Eastern Europe as we bring the Aloft brand to Ukraine,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “As one of the region’s most important industrial, educational and cultural centers, Kiev has seen steady increase in foreign tourist arrivals over the years and has become an attractive leisure and business travel destination. Aloft is the perfect match for a vibrant city like Kiev as it provides an entirely new, stylish and affordable approach to hospitality within the mid-market segment.”
Aloft Kiev will be centrally located in the Central Business District (CBD), in close proximity to numerous business establishments, and public, retail, sports, culture and entertainment venues.
Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travellers. Aloft has reported consistently high guest satisfaction scores since its launch in 2008 and is gaining market share and building traveller loyalty, reflecting the success of the brand’s unique positioning.
“Aloft has become a popular choice for owners and developers around the world looking to fill the void in the mid-market hotel category,” said Bart Carnahan, Senior Vice President, Acquisitions & Development, Europe, Africa and Middle East Division, Starwood Hotels & Resorts. “The signing of Aloft Kiev underlines Starwood’s continued commitment to expanding our portfolio of mid-market brands throughout Europe, with a focus on primary and secondary markets throughout Russia and CIS.”
The new-build Aloft Kiev will comprise 310 guest rooms and 10 executive suites all featuring the brand’s signature high ceilings, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary Bliss Spa® products.
The hotel will also feature the brand’s signature Re:mixSM lounge and W XYZ SM bar, providing guests with buzzing, atmospheric public spaces where they can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends. The Re:chargeSM fitness centre will offer an opportunity to re-energise and the unique Re:fuel by AloftSM will introduce a convenient deli option for guests on the go, with an array of sweet, savoury and healthy food, snacks and drinks available 24 hours a day. The hotel will also offer an all day dining restaurant and for meetings and events, the hotel will offer eight creative meeting spaces and one ballroom, all equipped with the latest generation of audio-visual hardware, as well as parking facilities. The hotel is located very close to public transportation, allowing for easy access to the city’s business and historical center, and is also within walking distance of various cultural sites, shopping and entertainment facilities.
The opening of Aloft Kiev will mark Starwood’s third hotel in Ukraine following the opening of a Four Points by Sheraton hotel in Zaporozhye in 2011 and the signings of Hotel Bristol, a Luxury Collection hotel in Odessa, which is due to open in 2014, and a new Sheraton hotel in Kiev, which is scheduled to open in 2016.
With more than 75 hotels around the world, Aloft has changed the hotel landscape by offering an experience and style that’s different by design everywhere from Baltimore to Beijing to Bogota to Brussels – and everywhere in between. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc.
With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.