Mainstream Boutique Receives 2013 Best of St. Paul Award Second Year Running

September 16, 2013 // // ST. PAUL, Minn.– Mainstream Boutique, Apple Valley-based national women’s fashion franchise, has been selected for the 2013 Best of St. Paul Award in the Clothing & Fashion Accessories category by the St. Paul Award Program for the second consecutive year.

This annual award program identifies companies that have achieved exceptional marketing success in their local community and business category. The companies chosen enhance the positive image of the small business industry through service to their customers and community making the St. Paul area a great place to live, work and play.

Nationwide, only 1 in 70 (1.4%) of the 2013 Award recipients qualified as Two-Time “Best Of” Award Winners. Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 St. Paul Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the St. Paul Award Program and data provided by third parties.

“It is an honor to be recognized for the second time by our community for the high level of service Mainstream Boutique is dedicated to daily,” said Marie DeNicola, founder and CEO of Mainstream Boutique. “While we are expanding nationally, the Twin Cities have supported us from the beginning and we are thrilled to continue to provide the area’s women with fashions that make them look and feel great.”

Proving to be a powerful force in today’s $50 billion clothing store industry, with 35 signed agreements for locations across 12 states, DeNicola built her business on the success of relationships she has established by providing customers with on trend, wearable fashions. With the franchise system’s combined buying power of large department stores and the individuality of an independent shop, Mainstream Boutique fills the gap between, creating the best of both worlds for both store owners and customers.

For more information about Mainstream Boutique, please visit or call 952-423-7344. For more information regarding franchise opportunities, please visit

About Mainstream Boutique

Founded in 1991 by Marie DeNicola as a direct sales company, Mainstream Boutique is a women’s retail clothing and accessories franchise that offers a variety of affordable, fashion-forward pieces for women of all ages. The franchise has 28 successful boutiques operating in 12 states with seven locations currently under development. The Minnesota based company, which began franchising in 1998, is set to double in size by 2014 with expansion plans in Texas, Illinois, Colorado and Wisconsin. For more information, please contact Corey DeNicola at .

About St. Paul Award Program

The St. Paul Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the St. Paul area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The St. Paul Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

SOURCE Mainstream Boutique

Media Contact:

Carleigh Rinefierd
Fishman PR
(847) 945-1300


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Mainstream Boutique is a women's retail clothing and accessories franchise that offers a variety of affordable, fashion-forward pieces for women of all ages.


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