WineStyles Tasting Station Celebrates Seven-Year Anniversary of Flagship Store

West Des Moines Wine Boutique to Host Celebration on Sept. 28 for the Local Community 

WEST DES MOINES, Iowa - Sept. 16, 2013 // PRNewswire // - WineStyles Tasting Station®, a newly re-branded boutique concept dedicated to simplifying the wine and craft beer shopping experience, is celebrating its flagship store's seventh year in West Des Moines, Iowa. To honor this milestone, the brand will host a free event Saturday, Sept. 28 from 6 p.m. to 9 p.m. at its store located in the West Glen Town Center at 5515 Mills Civic Parkway. A handful of the brand's distributors will be on-site showcasing the latest wines and craft beers, while local residents enjoy appetizers, music and special giveaways.

Last year, local residents and owners Bryan and Andrea McGinness purchased the existing WineStyles franchise system of over 30 national locations and spearheaded the conversion of its business model into the newly re-branded WineStyles Tasting Station, which included the recent redesign of the West Des Moines flagship store.

"Since opening our West Des Moines location in 2006, we've always been passionate about delivering an exceptional customer experience for our guests," said Bryan McGinness, CEO of WineStyles Tasting Station. "Our newly redesigned store has been well-received by the local community and this is our way of thanking our customers who have contributed to our success."

WineStyles Tasting Station in West Des Moines offers a unique retail experience and warm ambiance that is reminiscent of an old-world wine cellar. Wines are categorized by style and taste, rather than by varietal or region, which helps to simplify the shopping experience. The selection includes a rotation of unique labels and hard-to-find wines from both small and large vineyards from around the world. Each bottle is accompanied by a description listing the wine's characteristics, flavors and suggested food pairings.

Additionally, WineStyles Tasting Station in West Des Moines features a full wine bar with dozens of wines by the glass and a full selection of food, craft beers, fine chocolates, organic teas and gourmet coffee. Furthermore, the store offers a variety of gifts and wine accessories including customizable gift baskets, monthly wine, beer, and cheese clubs, and a frequent buyer program. The location also features weekly wine and beer tastings, private event opportunities, as well as education classes.

To fuel WineStyles Tasting Station's growth across Iowa and throughout the country, the company is seeking entrepreneurs with retail experience. WineStyles Tasting Stations will be developed through single-unit and area developer agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one store to be approximately $229,000 - $380,500. The initial franchise fee is $25,000. For more information on franchising, visit our newly designed website, or call 866-424-WINE.

About WineStylesTasting Station

WineStyles Tasting Station demystifies wine and craft beers by categorizing bottles by style and taste, rather than by varietal or region. Each store features regional craft beers and hundreds of rotating wines from around the world with most priced $10 - $25 per bottle. WineStyles Tasting Station customers can also Taste, Learn and Enjoy® the best in artisanal cheeses, fine chocolates, craft beers, organic teas and other gourmet items. Headquartered in West Des Moines, IA, WineStyles Tasting Station currently operates several WineStyles Tasting Stations and over 30 WineStyles locations across the country. WineStyles Tasting Station encourages all customers to drink wine and beer responsibly. For more information visit

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Elayne Sommers
Fish Consulting

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