Medifast Adds Blueberry Muffin Soft Bake to Product Line

OWINGS MILLS, Md. - Sept. 17, 2013 // PRNewswire // - Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced today the launch of its new Blueberry Muffin Soft Bake. The new product is available for purchase at medifastnow.com, through a free Take Shape For Life Health Coach, or at a Medifast Weight Control Center.

The Blueberry Muffin Soft Bake, like all Medifast Meals, is low in calories and fat and vitamin and nutrient fortified. This gluten free meal has 6.3 grams of soy protein, making it a heart healthy addition to Medifast's current 70+ meal choices.

"By expanding our line of soft baked items, we support our continuing mission to offer a variety of healthy weight-management options in each product category," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "The first fruit soft bake added to our popular line, this is the ideal meal for clients who crave delicious baked treats."

The new Medifast Blueberry Muffin Soft Bake is completely interchangeable with other Medifast Meals on the Medifast 5 & 1 Plan®. Medifast products and programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose 2-5 pounds per week for the first two weeks and 1-2 pounds per week thereafter on the Medifast 5 & 1 Plan®, in which clients eat five Medifast Meals and one Lean & Green Meal™-consisting of lean protein and non-starchy vegetables-each day.

MED-G

About Medifast

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the Web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.

SOURCE Medifast, Inc.

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