GNC Partners with Its Vendors to Support the National Breast Cancer Foundation During National Breast Cancer Awareness Month in October

Together, GNC and 57 product manufacturers have donated more than $300,000; and a national consumer campaign kicks off on October 1st to raise even more.

PITTSBURGH - Sept. 23, 2013 // PRNewswire // - With the goal of bringing greater education and focus to a disease that impacts millions of Americans every day, GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health and wellness products, today noted that it is partnering with 57 of its third party vendors in support of the National Breast Cancer Foundation (NBCF) during National Breast Cancer Awareness Month in October.

In its first campaign for the cause, GNC and its vendor partners have contributed over $300,000 in support of the efforts for NBCF. GNC's customers will be invited to join in support of this important cause starting October 1st by making $1, $5 and $10 donations at registers at any of the company's U.S. retail corporate and franchise locations as well as online at

"Breast cancer impacts millions of women and their families every day," said Joe Fortunato, President and CEO, GNC. "In this new partnership – our first direct involvement in the fight against breast cancer – we are pleased to support the National Breast Cancer Foundation, one of the leading breast cancer organizations in the world. At the same time," he added, "we are thrilled with the support that so many of our fine product manufacturers are showing in this vital effort."

"GNC has always been on the cutting-edge of helping people improve the quality of their lives," says Janelle Hail, NBCF Founder & CEO. "Through their partnership with NBCF, they will also be helping us save lives. Early detection of breast cancer is critical to survival, but so many women in America don't have access to the resources they need to detect it early. GNC's generous donation will help us provide free mammograms and patient navigation services for underserved woman in all 50 states."

GNC and participating vendors have created eight exclusive limited edition "pink" versions of customer-favorite products to raise awareness of this cause during National Breast Cancer Awareness Month. They can be purchased at participating GNC stores and in October.

The complete list of participating GNC vendors are:

6-Pack Fitness     

A Game

Atico International

Pivitol 5



Bionutritional Research Group     





Church & Dwight



Designer Whey

Fight Labs

Force Factor

Frog Fuel






King Fisher

KT Tape

Lenny & Larry's




Muscle Foods

Muscle Warfare

Nature's Answer

Nature's Best

Now Foods

Nth Degree



Optimum Nutrition     





Quest Nutrition








Top Secret




Vegas Fuel



About the National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit

About GNC

GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."
As of June 30, 2013, GNC has more than 8,300 locations, of which more than 6,200 retail locations are in the United States (including 969 franchise and 2,189 Rite Aid franchise store-within-a-store locations) and franchise operations in 55 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, Total Lean™, Pro Performance®, Pro Performance® AMP, Beyond Raw®, and under nationally recognized third party brands.

Web: l Twitter: @GNCLiveWell l Facebook:

Media Contact:

Laura Brophy
Marketcom PR
212-537-5177, Ext 2

SOURCE GNC Holdings, Inc


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