September 26, 2013 // Franchising.com // JACKSONVILLE, Fla. – Some entrepreneurs will stop at nothing to make their dream of growing a national franchise come true – even if it means leaving their families behind to drive a food truck around the country, alone, against all odds and facing nature’s elements, to attract potential franchisees.
That’s exactly what French Fry Heaven founder and CEO Scott Nelowet did, and says he would do again in a heartbeat.
After driving more than 5,000 miles on a 18-day food truck tour dubbed "Fries Across America", Nelowet is back home in Florida … following up with new franchise leads he met on his journey. The tour, designed to showcase the "entrepreneurial spirit" that is essential to build a company from the ground up, resulted in hundreds of franchise leads for the budding company that specializes in 50+ flavors of gourmet French fries.
While there were a few bumps in the road, including a planned tour stop in Denver while the area was inundated with massive flooding, Nelowet describes the tour as an overwhelming success and a strong statement for entrepreneurship in America.
"I wanted to show people that the best way to make something happen is to get up and take action yourself," Nelowet said. "I proved to potential franchisees, that as a franchisor, I’m putting in the work to ensure the continued success of this brand and all of its franchisees. I inspired like-minded entrepreneurs to take a look at the business opportunity presented by French Fry Heaven. It was a complete success," said Nelowet, noting that he met with more than 250 franchise prospects in eight markets targeted for growth by the company.
Because of the overwhelmingly positive response to the first "Fries Across America" tour, Nelowet plans to take a second trip across the Midwest and East Coast in 2014.(For suggestions on where Nelowet should bring the French Fry Heaven food truck next, email firstname.lastname@example.org.)
"I already knew that to be successful you have to create opportunities for yourself, but this trip reminded me that people appreciate a hardworking business owner, delicious free fries, and the opportunity to be hands on with a product," Nelowet added. "I enjoyed meeting with people face-to-face, sharing my passion with them. I can’t wait to do this again next year."
French Fry Heaven requires low start-up costs with maximum flexibility in location and operations, and accepts both individual and multi-unit owners. Community service is an integral part of the French Fry Heaven culture, and Nelowet seeks franchisees who share that value. The benefits of French Fry Heaven’s franchise model include flexibility in site selection, uniform design, sauce and flavor creation, local advertising and collaboration with other businesses. Franchisees are also provided with an iPad-based POS system that allows them to monitor all aspects of their location from anywhere in the world.
Headquartered in Jacksonville, Fla., French Fry Heaven was created in 2010 by Scott Nelowet and is first and leader in the "Gourmet Fry" market – home to the World’s Best French Fries. The mission of French Fry Heaven is to serve the best fries on earth, be everywhere people are hungry, leave you with a smile on your face and make a significant positive impact on the world. French Fry Heaven is a snack-only franchise that serves two kinds of fries, Angels and Saints. Angels are classic fries served Belgium style and topped with a cacophony of the greatest flavors imaginable which represent the favorite flavors from around the world. Saints are delicious Sweet Potato fries served either salty, with the Angel toppings or dessert style rolled in cinnamon and brown sugar and covered with things such as caramel, vanilla or marshmallow. With proprietary cooking methods, the brand offers infused sea salts and 51+ flavors while constantly inventing new ones. A typical French Fry Heaven menu is equipped with 21 master flavors plus a few extra that are dear to the hearts of local appetites. There are seven French Fry Heaven locations open and operating across the United States and 69 in the pipeline. For more information on the French Fry Heaven franchise opportunity, visit www.FrenchFryHeaven.com/franchise, or call (855) 841-6379.
SOURCE French Fry Heaven
Fishman Public Relations
3400 Dundee Road. Northbrook, IL 60062
(O) 847.945.1300, ext. 258
Born of Russet and Sweet Potatoes in some of the most wondrous fields in the world.