September 30, 2013 // Franchising.com // MINNEAPOLIS – The Dairy Queen® system ushers in the fall season with the celebration of fan favorites on the menu in October with Pumpkin Pie as the Blizzard® of the Month, as well as Pumpkin Pie flavored Royal Shakes and Pumpkin Pie Blizzard in a Waffle Cone.
Available at participating Dairy Queen and DQ Grill & Chill® restaurants nation-wide from Sept. 30 to Nov. 28, the Pumpkin Pie Blizzard Treat is a delectable combination of pumpkin pie mix and flavorful pie chips blended with creamy DQ® vanilla soft serve. Pumpkin pie mix also is added to DQ Royal Shakes and the Blizzard in a Waffle Cone to give them a seasonal sparkle. All three delectable treats are crowned with fluffy whipped topping and nutmeg.
The Pumpkin Pie Blizzard Treat is available in four sizes, including the popular Mini, and Royal Shakes are available in three sizes.
"The Dairy Queen system is known for the innovation behind our treats and food and this month is a great example of that," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "Pumpkin pie is such a popular seasonal flavor that we’ve infused it into our signature treats and are extending its availability through November to create an irresistible fall at Dairy Queen restaurants."
Many Blizzard Treat flavors, including Pumpkin Pie, also can be made into delicious DQ Cakes, perfect for celebrating special events and holidays including fall tailgates, Halloween parties, Thanksgiving, birthdays, anniversaries and more.
The Dairy Queen system began blending simple combinations of fruits, nuts, chocolates, cookies and candies with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as S’mores, Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 6.3 million friends and become a friend at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 21 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation (ADQ)
Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940.