First Krispy Kreme Doughnut Shop Set To Open in Singapore

Krispy Kreme Partners with Southeast Asian Retailer Andy Chaw to Bring Its Signature Treats to Singaporeans

WINSTON-SALEM, N.C. - Oct. 9, 2013 // PRNewswire // - Southeast Asian retailer and franchise partner Andy Chaw, owner and operator of Star360 Group, is scheduled to open the first Krispy Kreme doughnut shop in Singapore on Saturday, October 12, 2013. Located in Singapore's famous Tangs Orchard Basement 1, the new 1,200 square-foot doughnut cafe is the first of 15 stores expected to open in Singapore under the Star360 Group.

"Star360 Group has been a staple in the premium lifestyle market in Singapore and Southeast Asia for over 20 years," explains Jeff Welch, Krispy Kreme President - International. "We are excited to introduce Krispy Kreme's one-of-a-kind products and experiences to Singaporeans with partners who possess an unwavering passion for the brand, have a proven record of success, and share a commitment to providing superior customer service."

The new Krispy Kreme Singapore store will offer the brand's world-famous doughnuts and coffee in the heart of Singapore's most vibrant shopping and entertainment district, Orchard Road. The menu will feature an assortment of iced, glazed, and filled doughnuts, as well as an array of premium coffees and espressos, teas and iced beverages.

"Singapore is a food-loving nation, and I'm certain that having Krispy Kreme's melt-in-your-mouth hot Original Glazed® doughnuts from our new store's Doughnut Theatre® will be like nothing Singaporeans have ever experienced," said Andy Chaw, CEO and owner of Star360 Group. "Like many Singaporeans, I have carried dozens of Krispy Kreme doughnuts on planes returning home from countries with Krispy Kreme shops. I am happy to be able to partner with Krispy Kreme to bring such a well-loved American brand to the people of Singapore."

The cafe will open daily from 8am to 11pm. Throughout the day, customers will enjoy the delicious sights and aromas of Original Glazed doughnuts being made and served from Krispy Kreme's state-of-the-art Doughnut Theater. Krispy Kreme's Hot Light™ will be illuminated to alert customers that doughnuts are being made and served Hot Now® in the store.

"While Krispy Kreme has over 76 years of consistently making the most beloved doughnut in the world, it is our guests' emotional attachment to our doughnuts and the Krispy Kreme experience that is the heart of our brand," explains James Morgan, President and Chief Executive Officer of Krispy Kreme. "We are truly excited to be a part of bringing the joy of Krispy Kreme to the daily lives of our guests and their families in Singapore."

About Krispy Kreme

Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 785 locations in 22 countries around the world. Visit us at www.KrispyKreme.com.

About Star360 Group

Star360 Group is the licensed franchisee of Krispy Kreme Doughnut Corporation in Singapore, and is wholly owned and managed by Andy Chaw. The group has a strong focus in retail and distribution businesses, operating 30 retail stores and distributing to more than 4,000 points-of-sale in the region. The group represents exclusively more than 15 brands in Asia.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words "believe," "may," "forecast," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

Contact:

Lafeea Watson
PR and Media Manager
336-726-8878
lwatson@krispykreme.com

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Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut.

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