Crunch Franchise Announces North Riverside as Newest Franchise Location

NEW YORK - Oct. 11, 2013 // PRNewswire // - Crunch, the health club chain best known for making serious fitness fun through unique programming and cutting-edge training, announces the opening of its newest franchise location at North Riverside in the De Anza Country Plaza at the corner of Limonite El Palomino Drive. Crunch North Riverside will bring its 'No Judgments' philosophy and fusion of fitness meets entertainment to the world renowned live, work, play environment that exists at the area.

Crunch North Riverside is located in Southern California in the Inland Empire. The new North Riverside location will feature 18,000 Square Feet of vast amounts of equipment, designed with the offerings and unique Crunch gym experience for a low monthly fee starting at $9.95.

Owner Robert Lucarelli is an industry veteran with over 20 years of health club experience. During his many years in the fitness industry, the Luca as he is called has developed the philosophy that health, wellness, and fitness are part of a lifestyle for everyone who wants to live a happier, healthier, more productive life, and that going to the gym should be an experience people look forward to.

"Our goal is to grow with the support of our members, their families, and the local businesses that we strive to involve in all of our sites. We have fully embraced the Crunch philosophy of 'No Judgments' and will continue to bring the latest and greatest in fitness innovation to these new clubs," says Luca.

The North Riverside Crunch location will feature state of the art amenities, like Crunch's world class Personal Training program, full-service locker rooms including a vast number of showers with towel and locker service, and modern group fitness rooms that will deliver the world famous classes that Crunch is known for. Classes will be funky, cool and fresh, and taught by the region's top instructors. The club will feature fun and intense fat burning classes like Bosu® Bootcamp, Chisel, Fat Burning Pilates, Retro-Robics, and Yoga Body Sculpt.

About Crunch 

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 300,000 members with 70 gyms worldwide, including 42 franchise locations CT, FL, TX, WA, OR, CA, NJ, VA, NY and Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV)

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit

About Angelo, Gordon & Co., L.P.

Angelo, Gordon & Co., L.P. is a privately held limited partnership founded in November 1988, and currently manages approximately $23 billion. The firm's investment focus centers on core competencies of real estate, credit, and private equity. Angelo, Gordon has over 200 employees (approximately half of whom are investment professionals) and is headquartered in New York, with associated offices in Chicago, Los Angeles, Washington D.C., London, Hong Kong, Seoul, Shanghai, Tokyo, and Sydney. For more information, visit



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Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments.


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