October 11, 2013 // Franchising.com // ATLANTA - InterContinental Hotels Group (IHG) announced today the conversion of the Hotel Indigo® Anaheim hotel, the Hotel Indigo brand’s fourth property in California. Close to Disneyland Park and the Anaheim Convention Center, this addition to IHG’s Anaheim hotels is conveniently located near Universal Studios and both John Wayne and Los Angeles International airports.
The four-story, 104-room retro-style hotel has been renovated with an investment of around $5 million by New Century Enterprises LLC, and uniquely tells the story of Anaheim’s agricultural history. The hotel is located near what was once a well-traveled wagon trail that connected several thriving ranches responsible for producing nearly half of the nation’s walnuts in the early 1900’s. This history is reflected in the hotel’s design, including mosaic murals featuring blooming walnut trees.
"The Hotel Indigo brand is uniquely designed to reflect the culture, character and history of the neighborhoods where our hotels are located," said Mary Winslow, director, Brand Management, Hotel Indigo, the Americas, IHG. "When most people think about Anaheim, they think about orange groves, but this hotel serves as a reminder of a story that’s almost been forgotten. We want our guests to learn something new about the neighborhood when they visit our hotels, and this part of Anaheim’s agricultural past is certainly unexpected."
The Hotel Indigo Anaheim hotel, located at 435 W. Katella Ave., is convenient for both leisure and business travelers. The hotel has a meeting room that can be converted to suit a variety of needs, as well as a pool and a well-equipped fitness center. Complimentary Internet access is available throughout the property. The Chambers Bar & Bistro serves seasonal and locally-sourced food in a stylish environment. The restaurant name pays homage to the area’s history as the Chambers Ranch, the home of several hard-working families who made their living growing walnuts.
"We are excited to bring the Hotel Indigo brand to Anaheim, a thriving entertainment and travel destination," said Thomas Long, general manager, Hotel Indigo Anaheim Maingate. "As a branded boutique hotel, we look forward to sharing our unique neighborhood story with guests while also providing the benefits and amenities expected from one of the world’s leading global hotel companies."
The Hotel Indigo brand, the world’s first global branded boutique hotel brand, has grown rapidly since its launch in 2004. It continues to be a strong growth vehicle for IHG with its strategy focused on growing in top-tier priority markets and gateway cities. With a quality global pipeline, the Hotel Indigo estate is expected to double in size within the next three to five years. The brand has recently seen growth in top U.S. markets with openings including the Hotel Indigo Brooklyn and Hotel Indigo New Orleans Garden District hotels and the signing of the brand’s third and fourth locations in Chicago. The Hotel Indigo brand has also seen strong international growth, with openings including the Hotel Indigo Barcelona - Plaza Catalunya, Hotel Indigo Hong Kong Island and Hotel Indigo – Tel Aviv – Diamond District hotels.
The Hotel Indigo Anaheim hotel, owned and operated by New Century Enterprises LLC, is franchised by an affiliate of IHG. The scale and diversity of the IHG family of brands means that our hotels can meet our guests’ needs whatever the occasion.
The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 52 Hotel Indigo hotels open around the globe. With a quality global pipeline of nearly 50 hotels, the Hotel Indigo estate is set to double in size to 100 properties within the next three to five years. For more information or to make a reservation, visit http://www.hotelindigo.com. Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo® Hotels, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express® Hotels, Staybridge Suites® Hotels, Candlewood Suites® Hotels, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with over 74 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.
IHG franchises, leases, manages or owns over 4,600 hotels and 678,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
Hotel Indigo® Brand
Hotel Indigo is the industry's first branded boutique hotel experience.