Milk MOOYAH for $25,000: MOOYAH Burgers, Fries & Shakes Creates Game Sweepstakes to Drive Online Orders

Franchise focuses on consumer engagement through launch of interactive online game.

Dallas, Texas (PRWEB) October 21, 2013 - MOOYAH Burgers, Fries & Shakes, a fast-casual, "better burger" chain, is redefining the way that brands talk to fans by engaging with them directly through a digital game sweepstakes. In its most recent push, the brand is using social channels, such as Facebook and Twitter, mobile and digital marketing as well as in-restaurant POP to direct its fans to a microsite where users can play a slot-machine designed game for the ultimate grand prize of $25,000.

From October 21 through November 17, MOOYAH fans are encouraged to go to and play ‘Milk MOOYAH’ for a chance to win one of eight different prizes available. During the span of the promotion, lucky winners can receive a MOOYAH coupon redeemable online or one of the following prizes: free MOOYAH for a year, a $50 gift card or a $25 gift card. Participants will receive an email that either notifies them of their prize or provides them with a discount code to use for their online order at participating MOOYAH restaurants. The grand prize winner and gift card winners will be celebrated through MOOYAH’s social channels. For a complete list of the official rules, please visit

"At MOOYAH, we focus on providing our guests with a lively, family friendly atmosphere. We wanted to share the playful personality we have created in-restaurant with our fans online," said Natalie Anderson, Senior Brand Manager at MOOYAH. "The online game and sweepstakes allows us to show our appreciation for our guests in a fun environment for everyone."

With the gaming sweepstakes, the brand is taking its online communications to an entire new level by rewarding those who connect with MOOYAH online for the chance to win a huge prize. The brand will promote the sweepstakes socially, with a large drive on Facebook and Twitter, as well as support from Instagram and Pinterest.

"Our guests are highly connected in the digital space. They crave more and more digital interaction from us," Anderson said.

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

For more information on the growing brand, follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of "11 Burger Chains to Watch in 2011." The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.


Lauren Kaminski
No Limit Agency


Social Reach:

Viewer Response:

comments powered by Disqus

MOOYAH Burgers & Fries »

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Jimmy's Egg Franchise Opportunity

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of...

Nékter Juice Bar Franchise Opportunity

Nékter Juice Bar
Interested in owning a business in a thriving industry where health &...

Earl of Sandwich Franchise Opportunity

Earl of Sandwich
Earl of Sandwich is a café franchise that was founded in 1762 by John...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)