Build-A-Bear Workshop Joins JDRF in November to Help Create a World Without Type 1 Diabetes

Company Raises Funds for JDRF for Tenth Consecutive Year

ST. LOUIS - (BUSINESS WIRE) - Oct. 29, 2013 - Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, announced today the continuation of its support for JDRF in honor of National Diabetes Awareness Month. Since 2003, as part of the company’s commitment to children’s health and wellness causes, Build-A-Bear Workshop® has partnered with its Guests to raise more than $730,000 in support of JDRF. This November, the annual campaign allows Guests to add $1 (or more) to their total purchase at Build-A-Bear Workshop stores in the United States and online at All store locations in Canada will also be offering special purple satin hearts available for $1 to support JDRF.

JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until we achieve a world without T1D. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, regulatory influence, and a working plan to better treat, prevent, and eventually cure T1D.

Build-A-Bear Workshop invites Guests to join in support of JDRF’s efforts to significantly advance the care of people with this disease and to expand the critical scientific understanding of T1D. Funds raised throughout November will be directed to JDRF chapters throughout North America. Additionally, Build-A-Bear Workshop supports many chapters with in-kind donations for special events and also donates bears for the young delegates who participate in the JDRF Children’s Congress.

"JDRF would like to express our sincere gratitude for the continued support of Build-A-Bear Workshop and its Guests in funding type 1 diabetes research," said Margo K. Lucero, Vice President, Corporate Development, JDRF. "Every dollar donated through this campaign, whether in store or online, helps JDRF to continue funding type 1 diabetes research worldwide, and to improve the lives of children and adults living with the disease."

Build-A-Bear Workshop believes in the teddy bear philosophy of being good people and good bears. Throughout its 16-year history, Build-A-Bear Workshop has given Guests a voice in supporting causes that are important to them, including children’s health and wellness, literacy and education, animals and the environment. Since the company’s inception, Build-A-Bear Workshop has donated more than $31 million to these causes.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at®.


We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

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Build-A-Bear Workshop, Inc.

Shannon Lammert
314-423-8000, ext. 5379
Cell: 314-556-8841

Jill Saunders
314-423-8000, ext. 5293
Cell: 314-422-4523


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Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life.


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