Choice Hotels International Upgrades choiceADVANTAGE Interface for Franchisees

ROCKVILLE, Md. - Oct. 30, 2013 // PRNewswire // - Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, announced today that it has deployed a new, streamlined interface for its cloud-based hotel property management system, choiceADVANTAGE.

"The new choiceADVANTAGE system marries the intuitive design of its predecessor with a modern interface that has received an overwhelmingly positive response in usability studies and from the users who have previewed it," said Todd Davis, chief information officer for Choice Hotels. "The choiceADVANTAGE system makeover is part of our continued commitment to adding value for our hotel owners by ensuring their properties have access to the best technology in the industry."

The upgrades to the choiceADVANTAGE system include new mobile-native interfaces for housekeeping and property managers. Housekeepers at Choice properties can now use a smartphone to manage room assignments, report room status in real-time, and flag maintenance, inventory or other room needs. The reporting feature allows managers to keep tabs on the big-picture operations of the hotel without being tied to their desks.

As an above-property, Web-based solution, the choiceADVANTAGE system requires a minimal initial investment for hotel franchisees, since it eliminates the need to purchase, store and maintain the costly infrastructure and hardware typically associated with traditional property management systems. The system's innovative features include efficient guest servicing, revenue management, complete groups functionality, remote access, and full integration with the company's programs.

The new interface was developed for Choice by SkyTouch Technology, a division that develops and markets cloud-based technology products to help hoteliers industry-wide improve their efficiency and profitability.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2013, 371 hotels, representing more than 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 84 hotels, representing approximately 7,200 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. All hotels are independently owned and operated.

SkyTouch Technology is an initiative of Choice Hotels International, Inc. that develops and markets cloud-based technology products to help industry-wide hoteliers improve their efficiency and profitability.

Choice Hotels International offers the Choice Privileges® rewards program. With more than 18 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and SkyTouch Technology are proprietary trademarks and service marks of Choice Hotels International Inc.

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.


Choice Hotels
Scott Carman


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Choice Hotels International is one of the largest and most successful lodging franchisors in the world.


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